Programmatic Audio Advertising Services

Programmatic audio advertising refers to ads that play inside streaming music, podcasts, digital radio, and live sports audio, bought through the same digital systems as any other programmatic channel. That means the audience is chosen from data rather than guessed at, and the campaign is measured against business outcomes rather than estimated reach.

Audio campaigns are targeted by location and by audience attributes like demographics and buying behavior. They can also be matched to the content itself, so a campaign runs against specific genres or show categories, and narrowed by the device someone is listening on.

Yes. Strategus manages full programmatic campaigns across connected TV, over-the-top, online video, display, streaming audio, digital out-of-home, and in-game placements. Most clients run several of these channels together as one coordinated plan.

Most major ad-supported audio services are available programmatically, including music streaming platforms like Spotify and Pandora, podcast networks, digital radio from broadcasters like iHeart and Audacy, and live sports audio.

The exception is paid ad-free subscription tiers, where there are no ads to place. Your strategist confirms which platforms reach your audience before the campaign is built.

Frequency caps limit how often one listener hears your ad, and because Strategus manages audio alongside your other channels, that limit accounts for the ads the same person is receiving elsewhere.