Cross-Device Retargeting
Reach your audience again on the next screen they pick up
When someone sees your ad or visits your site, we reach them again on their phone, laptop, tablet, or TV, so your message stays with them until they're ready to act.
Introduce your brand once. Stay with them until they act.
We pair the ads that introduce your brand with follow-ups on the devices people use to research and buy.
Reach the same people on every device
Your first ad, whether on TV, video, or audio, gets your brand noticed. Then we reach the same people on their phones and laptops, where they browse, compare, and buy.
Connect every stage of the customer journey
Each follow-up builds on the last, from first impression to purchase, online or in store. Your Strategus team plans the sequence and adjusts it as results come in.
One campaign, carried across their devices
The average household now has 16 connected devices. Because it can take seven or more exposures to a brand before customers are ready to buy, integrating all of these devices into a cohesive strategy is key to converting prospects.
Explore our retargeting channels
How does cross-device retargeting work?
It starts with a signal, like someone watching your ad or browsing your site. We match that signal to the other devices in their household using privacy-safe identity data, then serve follow-up ads on those devices in an order that moves them toward acting.
Your Strategus team sets the sequence, watches how people respond, and adjusts the messages as the campaign runs.
The benefits of
cross-device retargeting
Follow-up ads work best when the same team plans them with the rest of your campaign.
Spend on people who already know you
Your budget goes to people who have seen your ad or visited your site, not strangers starting from zero.
A message for each step
Someone who just saw your ad gets a different follow-up than someone who left your site, so each ad fits where they are.
Reach the whole household
We connect the phones, laptops, tablets, and TVs in the same home, so your follow-up reaches whoever is making the decision.
Stay top of mind, not annoying
We cap how often each person sees your ads across all their devices, so frequency never turns into fatigue.
Campaigns that pair awareness with retargeting see 200%+ more conversions
Get noticed
With CTV, video, and audio
Re-Engage
On the other devices they use
Measure Results
See exactly what each ad drove
case studies
Cross-device reach.
Proven results.
See how Strategus helps brands turn a first impression into business outcomes by reaching the same people again on their other devices.
From the first ad to every subsequent touchpoint, our team manages it all
Retargeting works best when the same team runs the first ad and every follow-up. We plan CTV, video, display, and audio together against one audience, then show you what each one added toward the number you care about.
Book a demo
Let's follow up with the people who already noticed you.
Tell us what you want to achieve and we'll build a retargeting plan around it. No self-serve platform to learn, just a partner who does the work.
Capabilities
Learn more about Strategus’ capabilities
Explore the targeting, attribution, reporting, and inventory capabilities that power cohesive cross-device campaigns.
Targeting
Reach the people most likely to act, using location, demographic, behavioral, and first-party data.
Attribution
Measure your CTV campaign success with precise attribution tools, linking ad exposure to outcomes.
24/7 reporting
See how your campaign is performing across channels anytime, in one dashboard that updates as it runs.
Blueprint™ research & insights
Before launch, we build a data-backed plan from campaign benchmarks, audience research, and creative testing, so every media decision has a reason behind it.
Creative production
No ads ready? Our team scripts and produces CTV and video ads built to run across your campaign, so you can launch without hiring a separate agency.
Retail media
Use retailer purchase data to reach shoppers and connect your ads to in-store and online sales.