creative Ads

Dynamic
Creative Ads

When you need to promote something different
today than you did yesterday.

Hero image for Strategus dynamic creative advertising

KEY BENEFITS

Keep Your Ads Fresh and Relevant

Customize existing ads in a snap with Dynamic Creative. Showcase seasonal offers, highlight real-time inventory, and personalize assets with dynamic elements, keeping your ads relevant and up to date while maintaining a consistent brand voice.

Easily Create

Create high-quality video ads with no special skill or big investment required.

Pivot + Multiply

Generate infinite versions for multiple locations, specific products, or seasonal promos with ease.

Distribute Faster

All changes instantly reflect to viewers across all distribution channels.

Use Cases

Dynamic Creative Use Cases

Explore how Dynamic Creative can transform your advertising efforts by adapting in real-time to various promotional needs and keeping your content relevant and engaging.

Showcase Live Inventory

Effortlessly display your current inventory with real-time updates. For example, a car dealership can highlight its live inventory of cars, ensuring potential buyers see the most up-to-date options available.

Promote Weekly Sales

Keep your audience informed about ongoing deals and special offers. A retail store can use Dynamic Creative to showcase weekly promos, featuring updated prices and sales to attract shoppers.

Highlight Upcoming Events

Engage visitors with a rotating schedule of events. Tourist attractions can use Dynamic Creative to advertise its upcoming events, providing visitors with the latest information on special shows and activities.

Simplified Multi-Location Campaigns

Easily manage multiple locations with a unified creative strategy. Input unique details for each location into the database, and our platform will automatically generate customized, location-specific ads, ensuring consistent branding while tailoring each message.

Connected TV advertising agency

How It Works

At Strategus, we collaborate with the most innovative industry leaders to provide you with top-notch advertising solutions. That’s why we’ve partnered with Hoot Interactive, leveraging their dynamic video platform to make it effortless for you to keep your ads relevant and engaging.

Hoot Interactive’s platform allows you to easily update and personalize your video ads with real-time data, ensuring your content remains fresh and compelling.

STAGE

Choose from a Library of Ready-To-Go Templates

Select from a diverse collection of templates to enhance existing video ads or create new ones from scratch. Use multiple template styles within the same campaign to keep your ads vibrant and your audience engaged.

Step 1 illustration of the Strategus dynamic creative ad process

STAGE

Set up Database and Automated Updates

Connect your dynamic content through your website, RSS/XML feed, Facebook Business Page, or Internal Source Sheet. The platform scans your data daily, updating ads with fresh offers in as little as 10 minutes. Changes are automatically reflected for seamless, consistent campaigns.

Step 3 illustration of the Strategus dynamic creative ad process

STAGE

Go Live!

The platform generates a VAST tag for your finalized ad, making it ready to be served on your preferred platforms. Your dynamic video ad is now live, engaging your target audience with the most up-to-date content.