Custom Closet Franchise Boosts Regional Brand Awareness & Online Traffic

A custom closet and home organization franchise partnered with Strategus over the last two years to create brand awareness in the home services marketplace and drive traffic to their franchise web pages. Despite the geographical constraints of strict zip code targeting parameters, these advertising campaigns have been consistently successful, leveraging an omnichannel strategy and precise audience targeting. Throughout the campaigns for six franchise locations resulted in 2,129 web conversions, with online traffic tracked for each franchise's web page.

‍

Objective

Create brand awareness and drive traffic to each franchise location's webpage.

‍

Strategy

Advertising for local or regional franchises often comes with tight geographic limits, typically based on franchise agreements. The main challenge for this home services campaign was scaling across locations while working within limited zip codes and layered audience requirements. Targeting focused on female homeowners aged 35 and older with property values above $250,000.

Because the client was new to CTV, there were no prior campaigns to guide optimization. Strategus used CTV to build brand awareness and clickable Display ads to drive traffic to individual franchise pages. The campaign generated web conversions across six locations:

• Southwest Florida: 733 conversions
• Chicago, IL: 350 conversions
• Miami, FL: 275 conversions
• Phoenix, AZ: 263 conversions
• Prescott, AZ: 120 conversions
• Tucson, AZ: 112 conversions

Following a successful year, the partnership expanded to additional franchise locations in the follwoing eyar.