ctv attribution for auto
Finally, CTV That
Proves It Sells Cars
SalesLink™ for Auto ties your CTV campaigns to verified vehicle sales using Experian’s gold-standard data. Stop guessing and start backing your media strategy with proof. For the first time, Tier III dealers can see which ads are driving real cars off the lot.
CTV Attribution That Tracks Real Vehicle Sales
Introducing
SalesLink™ for Auto
SalesLink™ goes beyond clicks and store visits to show what matters most: the sale. Powered by Experian’s verified sales data, it delivers campaign-level clarity with no tags or messy integrations, helping Tier III dealers see what actually moves cars.
Our reporting Includes
Built to Help You
Market Smarter
SalesLink™ for Auto shows you exactly which ads led to real car sales broken down by vehicle make, model, and channel. You’ll see what’s working, what’s not, and where to focus your ad budget to move more inventory.
Total Vehicle SalesTied to Ad Exposure
See how many vehicle sales can be directly connected to your campaign exposure.
Make & Model Breakdown
See which vehicle makes and models your campaigns are actually helping sell.
Sales to Competitive Brands
See when ad-exposed shoppers purchase from your dealership or a competing brand.
Case study
133% More Cars Sold. Same Budget.
A regional Honda group used SalesLink™ to pinpoint which ads were driving sales mid-campaign. They shifted spend to what worked and saw a 133% lift in vehicle sales without increasing their budget.
behind the data
Verified by Experian. Trusted by the Industry.
SalesLink™ connects CTV ads to actual vehicle purchases using Experian’s North American Vehicle Database. With over 963 million vehicles tracked and identity resolution across 250 million individuals, it ties ad exposure to real-world results.
The data comes directly from more than 25,000 dealerships across the country, giving you attribution you can trust.
Why Partner With Strategus?
SalesLink for Auto is just one way we help dealers drive real outcomes. At Strategus, we combine precise audience strategies with full-funnel campaign execution so you can connect with the right buyers, track what works, and scale what sells.
CTV for Built for Auto Dealers
Connected TV isn't just a branding tool anymore. We tailor every campaign for sales impact and offer custom attribution built for the automotive industry.
Smarter Targeting, Better Outcomes
From geolocation and search behavior to CRM lists and social signals, we layer multiple data sources to help you reach people who are actually in-market. Better inputs mean better outcomes.
Full-Funnel Campaigns
Awareness is just the start. We combine big-screen ads with retargeting across channels and devices — turning CTV impressions into revenue-driving conversions.
Hands-on Partnership
Need help with campaign setup? You got it. In need of real-time optimization? No problem. As your managed service CTV partner, we’ll guide, manage, and optimize every step of the way.
contact us
Ready to double down on what’s working?
Let’s tie your next CTV campaign to the cars you actually sell. Reach out today to set up a quick demo.
book a demo
Talk to an expert
Tell us what you want to achieve and we'll map the media strategy to get you there — no self-serve dashboards, just a partner who does the work.
