CTV Pause Ads
Turn Pauses Into Premium Brand Moments
Reach viewers without interrupting. Strategus Pause Ads turn natural breaks into premium brand moments across leading streaming platforms.
KEY BENEFITS
Why Pause Ads?
Pause ads unlock a premium opportunity to connect with audiences at the exact moment they choose to pause their streaming content. Instead of interrupting, brands become part of the natural break.
Non-Intrusive
Ads appear only when viewers pause, creating a positive brand experience.
Premium Attention
With 100% share of voice during the pause, your brand owns the screen until playback resumes.
Viewer-Friendly
Instead of disrupting, pause ads work in harmony with user control, meeting audiences where they naturally stop.
Audience
Reach the right audience on every screen.
You bring the KPI. We bring the strategy, the team, and the proof. From CTV and video to display, audio, and beyond, every channel is aligned around the outcome you're measured on.
Static Display
Simple, high-impact images for clear brand messaging.
Animated Display
Subtle motion effects to capture attention without being disruptive
Carousel Display
Rotating frames to showcase multiple products, destinations, or offers.
Video with Branded Skin
Full video creative wrapped in branded design elements for maximum immersion.
Pause Ads Without the Walled Gardens
Other providers lock you into their inventory. With Strategus, pause ads run programmatically across top streaming platforms, giving you more choice, more reach, and more control.
Cheaper Access
Most pause ad vendors require massive budgets ($50K+). With Strategus, you can run pause ads starting at just $3K per campaign, making premium placements accessible to brands of all sizes.
Simple to Launch
No juggling multiple platforms or formats. Provide one creative, and your Pause Ads run seamlessly across Roku, Fire TV, Apple TV, and more with true programmatic scale.
Cross-Device Retargeting
Because campaigns run directly in a DSP, viewers who pause your ad on TV can be re-engaged later across their other devices, where they’re more likely to convert.
FAQ
Frequently asked questions.
What are pause ads?
They are ads that show up when someone hits pause on their streaming content. Instead of interrupting, your brand gets the screen during that natural break and stays there until the viewer presses play again.
Where do they appear?
Right on the TV screen. Our programmatic pause ads are not tied to one network or app. They activate across streaming platforms like Roku, Fire TV, Apple TV, and others whenever a viewer pauses.
How long do they last?
As long as the pause does. If someone steps away for ten seconds or two minutes, your brand owns that entire moment.
Can I target who sees them?
Yes. Pause ads run programmatically which means you get the same targeting power as your other CTV campaigns. You can focus by audience, device type, geography, or even broad content categories like sports or entertainment.
How do pause ads fit into the rest of my campaign?
They do not live in a silo. Because our pause ads run programmatically, they connect to your broader CTV strategy. You can re-engage the same viewers later across their laptop, phone, or tablet, turning one pause moment into a full cross-device journey.
What kind of reporting do I get?
You will see all the usual campaign metrics plus some extras. This includes impression delivery by content type and QR code scan data so you know when viewers used their phones to take action.
How can brands ensure ad viewability on CTV?
The CTV ecosystems is complex, spanning countless tech providers, content publishers, and aggregators. To ensure that your ad reaches target viewers, you either need in-house expertise and resources or a managed service partner like Strategus. Reporting dashboards also help ensure ad viewability by quantifying metrics like ad impressions and video completion rate (VCR).
Are CTV ads skippable?
Unlike OTT ads on YouTube, CTV ads can not be skipped, which is why video completion rates (VRC) are more of a vanity metric that should always be high. This is also what makes CTV advertising so effective: non-skippable video ads play to viewers invested in the content, making the message stand out and stay top-of-mind.
What’s the future of CTV?
Ad-supported streaming is the future of TV. For this reason, all agencies and brands should be thinking about CTV advertising. It’s also a more affordable channel than traditional TV advertising, bringing small local businesses into the fold. We expect AI to further automate programmatic ad buying in the future, which will result in hyper-personalization, ultra-dynamic creative, and real-time testing at scale. Check out our guide on The Future of TV to learn more.
CONTACT US
When Viewers Pause, Your Brand Stands Out.
Connect with us to see how pause ads can fit into
your next CTV campaign.
Book a demo
When Viewers Pause, Your Brand Stands Out.
Connect with us to see how pause ads can fit into
your next CTV campaign.
