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Why Pause Ads?

Pause ads unlock a premium opportunity to connect with audiences at the exact moment they choose to pause their streaming content. Instead of interrupting, brands become part of the natural break.

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KEY BENEFITS

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Non-Intrusive

Ads appear only when viewers pause, creating a positive brand experience.
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Premium Attention

With 100% share of voice during the pause, your brand owns the screen until playback resumes.
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Viewer-Friendly

Instead of disrupting, pause ads work in harmony with user control, meeting audiences where they naturally stop.

CTV Pause Ad Formats

Ads are built for flexibility, allowing advertisers to match their message to the right creative type. All formats support QR codes, creating a direct bridge between big-screen engagement and online action.
See your options below:
Static (1)
oreo (1)
wisconsin
coca cola
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Pause Ads Without

the Walled Gardens

Other providers lock you into their inventory. With Strategus, pause ads run programmatically across top streaming platforms, giving you more choice, more reach, and more control.

Cheaper Access

Most pause ad vendors require massive budgets ($50K+). With Strategus, you can run pause ads starting at just $3K per campaign, making premium placements accessible to brands of all sizes.

Simple to Launch

No juggling multiple platforms or formats. Provide one creative, and your Pause Ads run seamlessly across Roku, Fire TV, Apple TV, and more with true programmatic scale.

Cross-Device Retargeting

Because campaigns run directly in a DSP, viewers who pause your ad on TV can be re-engaged later across their other devices, where they’re more likely to convert.
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Campaign Requirements

Before you get started, here’s what you need to know:

$3,000 monthly
campaign minimum

For best results, quality assets should be between:
1920x1080px and 4072x2696px
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When Viewers Pause, Your Brand Stands Out.

Connect with us to see how pause ads can fit into your next CTV campaign.
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