See Who Bought After Your Ad + How Much They Spent

You can’t improve what you can’t measure. And for years, that’s been a major problem with TV advertising. 

Marketers could reach viewers in the comfort of their homes and leave a lasting impression. But tying those campaigns to revenue? Not possible… Until now.

Today’s streaming TV ads run in digital environments where marketers can monitor campaign performance and tie marketing dollars to actual business outcomes. With the right attribution tools, connecting the dots between an ad running on the living room TV and customer actions following exposure is 100% doable.

With our Online Purchase Attribution and Revenue Tracking solutions, you can now see which connected TV (CTV) impressions lead to actual online purchases — and exactly how much revenue those purchases generate.

We track all the activity directly in our reporting dashboard, giving you visibility into CTV performance and the ability to adapt using actual sales data. Even better, our team of experts will proactively suggest ways to optimize your campaigns.

What Is Revenue Tracking and Online Purchase Attribution?

Revenue Tracking and Online Purchase Attribution are conversion measurement tools that connect CTV ad impressions to online sales using tracking pixels. While most attribution solutions stop at measuring website visits or clicks, these tools go further by capturing actual purchase behavior and the revenue generated from those transactions.

Online Purchase Attribution tracks when a viewer sees your CTV ad and later completes a purchase on your website. It connects the dots between ad exposure and buyer action, so you can see exactly which campaigns are driving conversions.

Revenue Tracking takes it a step further by capturing the dollar amount associated with each transaction. This lets you quantify the return on ad spend (ROAS) with precision — not just how many people bought, but how much revenue their purchases generated.

Together, these tools make it easy to:

• Attribute online purchases directly to CTV impressions
  
  
• Measure the actual revenue tied to each campaign
  
  
• Understand which audience segments and creatives are performing best
  
  
• Optimize media spend in real time based on data

They’re simple to implement, powerful in practice, and fully integrated with our campaign reporting dashboards. Even better, these tools work across devices. Say a viewer sees your ad on their smart TV but completes the purchase on their smartphone. Our cross-device tracking ensures those conversions still get properly attributed to your CTV campaigns.

How It Works

Both Revenue Tracking and Online Purchase Attribution follow a straightforward, three-step process.

Step 1: Pixel Implementation 

Our team works with you to implement tracking pixels on your website's purchase confirmation pages. 

• For Online Purchase Attribution, we install a conversion pixel that fires whenever someone completes a transaction. 
  
  
• For Revenue Tracking, we deploy a specialized revenue pixel that captures both the conversion event and the exact dollar amount of each purchase.

Step 2: Cross-Device Monitoring 

When viewers see your CTV ad, our system logs their exposure using device graph technology that creates connections between household devices. We then monitor for purchasing activity across all linked devices — smartphones, tablets, laptops, and desktops. 

• With Online Purchase Attribution, the system logs the transaction and connects it to the original CTV ad exposure.
  
  
• With Revenue Tracking, the pixel also passes back the exact dollar value of the transaction, giving you precise insight into ROAS.

Step 3: Attribution and Reporting 

These conversions are then surfaced in your Strategus reporting dashboard — side by side with other campaign KPIs like impressions, completion rates, and reach. Our team will then use this insight to tune your campaigns by making real-time adjustments. 

National Supplement Retailer Drives $3.4M in Revenue

So what does this look like in action?

A leading nutritional supplement brand partnered with us to drive sales across 647 store locations. We designed a full-funnel strategy that combined CTV with retargeting across display, video, and audio. This was backed by seven layers of attribution, including Revenue Tracking and Online Purchase Attribution.

Key results included:

• $3.4M in total estimated revenue
• 22,178 online purchases tracked
• $2,046,216 in online revenue

Read Case Study →

Get Started With Strategus

Are you struggling to determine which of your campaigns are driving real sales and how much revenue they’re generating?

With Strategus’ Revenue Tracking and Online Purchase Attribution, it’s all right there in your dashboard. Plus, we’ll work with you to create a custom attribution framework that captures the metrics that matter most to your business.

Contact us today to learn how advanced reporting can turn your ad dollars into measurable growth.