8 min read
10 Developing OTT Advertising Trends in 2023
Over the past decade, OTT (over-the-top) has made massive progress in content distribution.
Since viewers can watch...
Mar 23, 2023
Over the past decade, OTT (over-the-top) has made massive progress in content distribution.
Since viewers can watch...
Mar 16, 2023
Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your...
Mar 3, 2023
Programmatic advertising is the automated process of buying online ads that reduces the time it takes to manage it...
Feb 27, 2023
With streaming content up 31.8% in January for total TV share compared to the previous year, you can count on...
Feb 6, 2023
Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption...
Jan 26, 2023
These days, when we browse online, we regularly see ads based on previous searches and purchases. These ads often...
Jan 17, 2023
Discover what you need to know about OTT advertising, platforms, services, and opportunities with Strategus.
Jan 13, 2023
What does it take to build brand recognition in digital advertising?
Answering this question could lay the groundwork...
Jan 8, 2023
Unrest in digital advertising channels and an economic downturn have impacted ad budgets across the board. As a...
Jan 3, 2023
The switch from traditional TV to digital streaming devices like over-the-top (OTT) and connected TV (CTV) moves...
Dec 14, 2022
Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message...
Dec 6, 2022
2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most...
Oct 31, 2022
Advertising today holds the opportunity to reach consumers with more digital touchpoints than ever before. And the...
Oct 24, 2022
Marketing your local business needs to reach audiences living nearby. It seems pretty straightforward, but capturing a...
Oct 14, 2022
Marketing during an economic downswing may have some companies cutting back on brand awareness. But advertising is an...
Oct 4, 2022
DATA & INSIGHTS FROM STRATEGUS - SEPTEMBER 2022
1. Overview2. Looking Into Programmatic Audio...
Sep 30, 2022
Carving a digital path with programmatic advertising establishes touchpoints for step-by-step measurement.
The...
Sep 28, 2022
Connecting with target audiences and maximizing campaign performance needs expertise in programmatic optimization.
One...
Sep 12, 2022
Just recently, streaming audiences finally surpassed both broadcast and cable viewership. For those following the...
Feb 28, 2023
For the second year in a row, Strategus is proud to announce our recognition on the Inc. Magazine Regional list as one...
Feb 9, 2023
Strategus was named an honorable mention in the PR Daily's Content Marketing Awards for the Branded Blog category!
The...
Jan 30, 2023
Last week, the US Department of Justice filed an antitrust lawsuit against Google. Joined by eight state attorneys...
Jan 24, 2023
Congratulations to our Marketing Director, Steven Cohen who has been named a 2022 Cynopsis Rising Star Honoree!
The...
Jan 24, 2023
Strategus is happy to announce another success in content marketing, with our recognition as a 2023 AVA Digital Awards...
Jan 24, 2023
Strategus is honored to be named a 2022 MarCom Platinum Award winner!
MarCom Awards honors excellence in marketing and...
Jan 20, 2023
Join the latest episode of The Marketing Expedition Community podcast with Brian Urquhart, a Digital Sales Director...
Jan 20, 2023
A deep dive into the ins and outs of advertising on FAST channels written by Mike Shields and Alan Wolk, featuring...
Jan 20, 2023
Join the latest episode of the Business Ninjas podcast with Ben Stecker, the Political Sales Director at Strategus
Jan 3, 2023
Rachel Dillon, EVP of Sales and Marketing at Strategus talks about the latest trends in CTV and how its impact will...
Jan 3, 2023
This article from The Current covers the watershed moment happening with TV ad budgets.
Many of the world’s leading...
Jan 3, 2023
Strategus is enabling the use of data from retail media networks to target connected TV ad campaigns.
The first Retail...
Jan 3, 2023
By AdExchanger guest columnist
Aug 18, 2022
DENVER, Aug. 16, 2022 (GLOBE NEWSWIRE) -- Today, Inc. revealed that Strategus is No. 3493 on its annual Inc. 5000 list,...
Jul 23, 2022
Connected TV represents an entirely new platform with content capabilities, creative formats, and audiences with...
Jul 16, 2022
Ragan and PR Daily’s Communicators of the Year and Rising Star Awards recognizes the industry’s best individual...
Jul 5, 2022
We are honored to be on this year's list of winners for the dotCOMM Awards in the category of content marketing.
The...
Jun 17, 2022
Randi Mitchell is Digital Sales Director for Healthcare at CTV advertising specialist Strategus. We asked who her...
Jun 1, 2022
Joel CoxCo-Founder And SVP Innovation At StrategusWebsite Address: www.strategus.com
Each week on “Marketing and...
May 30, 2022
With the cookieless future looming large, we break down different types of targeting, the power of contextual...