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8 min read
10 Developing OTT Advertising Trends in 2023
Over the past decade, OTT (over-the-top) has made massive progress in content distribution.
Since viewers can watch...
Resources
This is where we go to do our research so that we stay on top of the most powerful digital tools for target audience delivery, online lead generation and conversion optimization. Anything that isn’t too Top Secret will find its way onto our blog and into case studies and white papers.
Case Studies | guides | BLOG | Press releases
6 min read
Bringing Paid Search, Paid Social, and Programmatic Together
Mar 16, 2023
Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your...
6 min read
From Programmatic Display to Programmatic Video Advertising
Mar 3, 2023
Programmatic advertising is the automated process of buying online ads that reduces the time it takes to manage it...
6 min read
Activating a First-Party Data Strategy for CTV
Feb 27, 2023
With streaming content up 31.8% in January for total TV share compared to the previous year, you can count on...
6 min read
What is AVOD Advertising?
Feb 6, 2023
Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption...
6 min read
How Streaming Advertising Unlocks Reach and Frequency
Jan 26, 2023
These days, when we browse online, we regularly see ads based on previous searches and purchases. These ads often...
4 min read
What is Over-The-Top (OTT)? OTT Advertising Explained
Jan 17, 2023
Discover what you need to know about OTT advertising, platforms, services, and opportunities with Strategus.
...
6 min read
Measure and Improve Brand Recognition with Connected TV & OTT
Jan 13, 2023
What does it take to build brand recognition in digital advertising?
Answering this question could lay the groundwork...
5 min read
CTV and OTT Advertising Won't Slow Down in 2023
Jan 8, 2023
Unrest in digital advertising channels and an economic downturn have impacted ad budgets across the board. As a...
5 min read
The Best Tips for Choosing an OTT & CTV Partner
Jan 3, 2023
The switch from traditional TV to digital streaming devices like over-the-top (OTT) and connected TV (CTV) moves...
7 min read
7 Ways CTV Outpaces Linear TV Advertising
Dec 14, 2022
Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message...
8 min read
Why OTT & CTV Advertising Is Essential for 2023
Dec 6, 2022
2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most...
8 min read
How To Influence Action with CTV Advertising
Oct 31, 2022
Advertising today holds the opportunity to reach consumers with more digital touchpoints than ever before. And the...
8 min read
How CTV Advances Local Advertising Efforts
Oct 24, 2022
Marketing your local business needs to reach audiences living nearby. It seems pretty straightforward, but capturing a...
9 min read
CTV Advertising Delivers Value During Economic Uncertainty
Oct 14, 2022
Marketing during an economic downswing may have some companies cutting back on brand awareness. But advertising is an...
7 min read
Streaming Audio Advertising: Discover and Reach Audiences Anywhere
Oct 4, 2022
DATA & INSIGHTS FROM STRATEGUS - SEPTEMBER 2022
TABLE OF CONTENTS
1. Overview2. Looking Into Programmatic Audio...
7 min read
Using Programmatic Advertising For Digital Path To Conversion
Sep 30, 2022
Carving a digital path with programmatic advertising establishes touchpoints for step-by-step measurement.
The...
7 min read
How a Programmatic Ad Campaign is Optimized
Sep 28, 2022
Connecting with target audiences and maximizing campaign performance needs expertise in programmatic optimization.
One...
7 min read
Keeping CTV Advertising Simple in a Complex Ecosystem
Sep 12, 2022
Just recently, streaming audiences finally surpassed both broadcast and cable viewership. For those following the...
2 min read
2023 Inc. Regionals | Rocky Mountain
Feb 28, 2023
For the second year in a row, Strategus is proud to announce our recognition on the Inc. Magazine Regional list as one...
1 min read
Branded Blog | PR Daily's Content Marketing Awards 2022
Feb 9, 2023
Strategus was named an honorable mention in the PR Daily's Content Marketing Awards for the Branded Blog category!
The...
1 min read
Everything You Need to Know About the Google Antitrust Lawsuit
Jan 30, 2023
Last week, the US Department of Justice filed an antitrust lawsuit against Google. Joined by eight state attorneys...
1 min read
2022 Cynopsis Rising Star Honeree | Steven Cohen
Jan 24, 2023
Congratulations to our Marketing Director, Steven Cohen who has been named a 2022 Cynopsis Rising Star Honoree!
The...
1 min read
Winners | AVA Digital Awards
Jan 24, 2023
Strategus is happy to announce another success in content marketing, with our recognition as a 2023 AVA Digital Awards...
1 min read
Winners | MarCom Awards
Jan 24, 2023
Strategus is honored to be named a 2022 MarCom Platinum Award winner!
MarCom Awards honors excellence in marketing and...
2 min read
Brian Urquhart Joins The Marketing Expedition Community Podcast
Jan 20, 2023
Join the latest episode of The Marketing Expedition Community podcast with Brian Urquhart, a Digital Sales Director...
1 min read
TVREV Report: FASTs Are The New Cable, Part 2: Advertising
Jan 20, 2023
A deep dive into the ins and outs of advertising on FAST channels written by Mike Shields and Alan Wolk, featuring...
2 min read
Ben Stecker Joins the Business Ninjas Podcast
Jan 20, 2023
Join the latest episode of the Business Ninjas podcast with Ben Stecker, the Political Sales Director at Strategus
3 min read
MarTech Interview with Rachel Dillon from Strategus
Jan 3, 2023
Rachel Dillon, EVP of Sales and Marketing at Strategus talks about the latest trends in CTV and how its impact will...
21 min read
Why 2022 Was a Pivotal Year for Linear TV Dollars
Jan 3, 2023
This article from The Current covers the watershed moment happening with TV ad budgets.
Many of the world’s leading...
1 min read
Strategus Brings Retail Media Network Data to CTV Ad Campaigns
Jan 3, 2023
Strategus is enabling the use of data from retail media networks to target connected TV ad campaigns.
The first Retail...
3 min read
Strategus Makes the Inc. 5000 For The 5th Year in a Row
Aug 18, 2022
DENVER, Aug. 16, 2022 (GLOBE NEWSWIRE) -- Today, Inc. revealed that Strategus is No. 3493 on its annual Inc. 5000 list,...
What Marketers Need to Know NOW About CTV
Jul 23, 2022
Connected TV represents an entirely new platform with content capabilities, creative formats, and audiences with...
1 min read
Ragan and PR Daily's Communicators of the Year, Class of 2022!
Jul 16, 2022
Ragan and PR Daily’s Communicators of the Year and Rising Star Awards recognizes the industry’s best individual...
1 min read
Winners | DotComm Awards
Jul 5, 2022
We are honored to be on this year's list of winners for the dotCOMM Awards in the category of content marketing.
The...
1 min read
My Digital Hero: Randi Mitchell, Digital Sales Director for Healthcare
Jun 17, 2022
Randi Mitchell is Digital Sales Director for Healthcare at CTV advertising specialist Strategus. We asked who her...
1 min read
“Marketing and Beyond” with Joel Cox from Strategus
Jun 1, 2022
Joel CoxCo-Founder And SVP Innovation At StrategusWebsite Address: www.strategus.com
Each week on “Marketing and...
5 min read
Contextual Targeting vs. Optimization And Why It Matters Now
May 30, 2022
With the cookieless future looming large, we break down different types of targeting, the power of contextual...
