This is where we go to do our research so that we stay on top of the most powerful digital tools for target audience delivery, online lead generation and conversion optimization. Anything that isn’t too Top Secret will find its way onto our blog and into case studies and white papers.

Case Studies    |    guides    |    BLOG    |    Press releases

Case Studies





6 min read

12 New Developments In OTT Platforms For 2022

2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new...

7 min read

How to Create A Programmatic Audio Ad

Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million) listened to digital audio...

4 min read

Why Some Marketers Don't Trust CTV

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due to inventory fragmentation, a...

3 min read

A New Approach to Television Advertising for Attorneys

Past law firm marketing norms don't cut it anymore! Commercials on linear television channels were dramatic and often...

4 min read

The Role of CTV in Political Campaign Advertising

With a new year to celebrate, it's time to get your message heard in preparation for the 2022 midterm elections!...

5 min read

Why Dealerships Are Using OTT Automotive Ads Amid Shortages

Car dealerships are up against many challenges that make driving traffic to their locations and increasing sales...

5 min read

How to Reach The Right Audience With CTV Healthcare Ads

When it comes to healthcare, advertisers face significant challenges that need to be defeated in order to generate...

4 min read

How Fast Food Advertising Has Evolved Into the OTT/CTV Space

The past year has introduced many changes to the quick-service restaurant (QSR) industry, especially since the...

3 min read

Programmatic Connected Television (CTV)

In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs...

3 min read

Audience-Based Buying vs. Content-Centric: Reach Your Intended Audience

In order to generate the highest possible ROI from their advertising campaigns, marketers are always looking to get...

6 min read

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers...

4 min read

What’s Next in CTV/OTT: Where Is the Industry Headed?

Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has exploded. To recap, CTV/OTT marketing...

7 min read

The Effectiveness of CTV

It's no surprise that Connected TV is getting a lot of attention this year, with marketers seeking alternatives to...

4 min read

Web3: How to Navigate the Next Generation of the Internet

If you have been staying up on the latest news surrounding the tech industry, then you have undoubtedly come across the...

5 min read

Path to Conversion: Understanding the Consumer Journey AND How Advertising Impacts Intent

As the digital marketplace becomes increasingly complex and interconnected, the consumer decision-making journey...

5 min read

Self Service vs. Managed Service in OTT/CTV Advertising

OTT/CTV advertising isn't the next big thing in omnichannel marketing; it's already come to stay as a major powerhouse...

10 min read

The Guide to Creating Brand Lift with OTT/CTV Advertising

Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful...

4 min read

Understanding 3rd-Party Cookies, iOS 15, and Data Protection

Adapting to the newest technology and trends in digital marketing is a never-ending demand in the industry. 

It can...

4 min read

What Brand Recall Means for Your Bottom Line

Every marketer's dream is to create instant brand recall and recognition among their target audience. It's the ultimate...

4 min read

Using Offline Conversion Tracking to Improve Attribution

Today's shoppers use multiple modes and platforms to research products, engage with brands, pursue entertainment, and,...

4 min read

After-Ad Influence: The Secret to Measuring Ad Impact

Simply having a product or service is no longer enough to capture your audience's attention. After all, your customers...


Press Releases

7 min read

20 Best Aurora Advertising Agencies

We scored 64 Advertising Agencies in Aurora and Picked the Top 20

1st Click Consulting

1st Click Consulting is an...

9 min read



Print advertisements appear in a printed or hard copy format. For example,...

Televisionation: Strategus’s Cox and Porch Discuss Programmatic Advertising

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the...

1 min read

“Digital Champions” with Rachel Dillon - Strategus

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with...

5 min read

How the Algorithm Killed the Jingle

You don't need to remember brands if brands remember you

With the assuredness of a cultish chant and the unity of a...

3 min read

What Marketers Can Learn About CTV for the Midterm Elections — and Their Own Campaigns

In the weeks following an election cycle, campaigns and pundits conduct exhaustive post-mortems to better understand...

3 min read

Think Churn is Only an Issue for Subscription Video Providers? Think Again.

Why AVOD services need to focus on customer satisfaction as their business model takes charge

In the early stages of...

72 min read

Top Agency Experts: How to Manage Failure, Success, and Everything In-Between

Running an agency is no easy task. It’s often accompanied by the fear of failure, the overwhelming stress of...

3 min read

With a Two-Year Revenue Growth of 78% Strategus Ranks No. 55 on Inc. Magazine’s List of the Rocky Mountain Region’s Fastest-Growing Private Companies

Companies on the 2022 Inc. 5000 Regionals Rocky Mountain list had an average growth rate of 252% percent

DENVER, March...

2 min read

How Digital Marketers can Leverage OTT/CTV Advertising

Our EVP of Sales and Marketing, Rachel Dillon on OTT (Over-the-top) and CTV (Connected TV) advertising campaigns,...

Steering the Conversation with Joel Cox

Jim and Trent are joined by Joel Cox, co-founder of Strategus, as they take a deep dive into the evolving world of...

14 min read

CTV & OTT Advertising Interview Series [Part 2]

Trends, challenges, and opportunities are constants in the programmatic advertising industry. 

The current trends in...

10 min read

CTV & OTT Advertising Interview Series [Part 1]

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to...

3 min read

You Finished Upfronts. How Well Is Your CTV Strategy Going To Work?

On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. 

Today’s column is by...

3 min read

FreeWheel Partnership: Unlock Access to Premium CTV Inventory

Strategus’s CTV programmatic offering provides additional targeting and attribution solutions for 1,100+ agencies using...

3 min read

It’s not a coincidence – Those are targeted ads on your TV

If you’re on the internet, someone somewhere is watching you. This is the way it is. While this doesn’t always involve...

9 min read

Targeted Ads Have Come to Your TV

People who watch the Discovery Channel, the Food Network, HGTV, Animal Planet, or a variety of other channels and...

4 min read

For the 4th Time, Strategus Appears on the Inc. 5000, Ranking No. 1756

Inc. Magazine Reveals Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

NEW YORK, Aug. 17, 2021...

2 min read

Denver Sales Pro Dillon Joins Strategus

CTV/OTT Ad-Tech Leader Staffs Up for Hyper Growth

DENVER, April 27, 2021 /PRNewswire/ -- Strategus, the ad-tech...

1 min read

Ad-Tech Leader Strategus Staffs Up for Hyper Growth

Strategus, the ad-tech industry’s first programmatic CTV/OTT managed services provider, today announced the appointment...

2 min read

Denver Sales Pro Dillon Joins Strategus - Cision PR Newswire

DENVER, April 27, 2021 /PRNewswire/ -- Strategus, the ad-tech industry's first programmatic CTV/OTT managed services...