6 min read
12 New Developments In OTT Platforms For 2022
2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new...
Mar 31, 2022
2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new...
Mar 27, 2022
Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million) listened to digital audio...
Mar 23, 2022
Although CTV advertisers' expenditure is expanding considerably, it faces challenges due to inventory fragmentation, a...
Feb 9, 2022
Past law firm marketing norms don't cut it anymore! Commercials on linear television channels were dramatic and often...
Feb 9, 2022
With a new year to celebrate, it's time to get your message heard in preparation for the 2022 midterm elections!...
Feb 9, 2022
Car dealerships are up against many challenges that make driving traffic to their locations and increasing sales...
Feb 9, 2022
When it comes to healthcare, advertisers face significant challenges that need to be defeated in order to generate...
Feb 9, 2022
The past year has introduced many changes to the quick-service restaurant (QSR) industry, especially since the...
Feb 8, 2022
In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs...
Feb 7, 2022
In order to generate the highest possible ROI from their advertising campaigns, marketers are always looking to get...
Jan 26, 2022
The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers...
Jan 7, 2022
Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has exploded. To recap, CTV/OTT marketing...
Jan 6, 2022
It's no surprise that Connected TV is getting a lot of attention this year, with marketers seeking alternatives to...
Dec 27, 2021
If you have been staying up on the latest news surrounding the tech industry, then you have undoubtedly come across the...
Dec 20, 2021
As the digital marketplace becomes increasingly complex and interconnected, the consumer decision-making journey...
Nov 12, 2021
OTT/CTV advertising isn't the next big thing in omnichannel marketing; it's already come to stay as a major powerhouse...
Oct 27, 2021
Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful...
Oct 20, 2021
Adapting to the newest technology and trends in digital marketing is a never-ending demand in the industry.
It can...
Oct 15, 2021
Every marketer's dream is to create instant brand recall and recognition among their target audience. It's the ultimate...
Oct 15, 2021
Today's shoppers use multiple modes and platforms to research products, engage with brands, pursue entertainment, and,...
Oct 8, 2021
Simply having a product or service is no longer enough to capture your audience's attention. After all, your customers...
Apr 1, 2022
1st Click Consulting is an...
Apr 1, 2022
Print advertisements appear in a printed or hard copy format. For example,...
Apr 1, 2022
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the...
Apr 1, 2022
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with...
Apr 1, 2022
You don't need to remember brands if brands remember you
With the assuredness of a cultish chant and the unity of a...
Apr 1, 2022
In the weeks following an election cycle, campaigns and pundits conduct exhaustive post-mortems to better understand...
Apr 1, 2022
Why AVOD services need to focus on customer satisfaction as their business model takes charge
In the early stages of...
Mar 31, 2022
Running an agency is no easy task. It’s often accompanied by the fear of failure, the overwhelming stress of...
Mar 23, 2022
Companies on the 2022 Inc. 5000 Regionals Rocky Mountain list had an average growth rate of 252% percent
DENVER, March...
Mar 16, 2022
Companies on the 2022 Inc. 5000 Regionals Rocky Mountain list had an average growth rate of 252% percent
DENVER, March...
Mar 16, 2022
Companies on the 2022 Inc. 5000 Regionals Rocky Mountain list had an average growth rate of 252% percent
DENVER, March...
Mar 16, 2022
Companies on the 2022 Inc. 5000 Regionals Rocky Mountain list had an average growth rate of 252% percent
DENVER, March...
Jan 4, 2022
Nov 9, 2021
Jim and Trent are joined by Joel Cox, co-founder of Strategus, as they take a deep dive into the evolving world of...
Oct 19, 2021
Trends, challenges, and opportunities are constants in the programmatic advertising industry.
The current trends in...
Oct 14, 2021
There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to...
Oct 1, 2021
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.
Today’s column is by...
Sep 25, 2021
Strategus’s CTV programmatic offering provides additional targeting and attribution solutions for 1,100+ agencies using...
Sep 22, 2021
Strategus’s CTV programmatic offering provides additional targeting and attribution solutions for 1,100+ agencies using...
Sep 21, 2021
Strategus’s CTV programmatic offering provides additional targeting and attribution solutions for 1,100+ agencies using...
Sep 21, 2021
CTV advertising company Strategus and FreeWheel reached a deal for the former to be integrated into FreeWheel’s Strata ...