Resources

This is where we go to do our research so that we stay on top of the most powerful digital tools for target audience delivery, online lead generation and conversion optimization. Anything that isn’t too Top Secret will find its way onto our blog and into case studies and white papers.

Case Studies    |    guides    |    BLOG    |    Press releases

Case Studies

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Guides

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Blog

10 min read

The Guide to Creating Brand Lift with OTT/CTV Advertising

Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful...

4 min read

Understanding 3rd-Party Cookies, iOS 15, and Data Protection

Adapting to the newest technology and trends in digital marketing is a never-ending demand in the industry. 

It can...

4 min read

What Brand Recall Means for Your Bottom Line

Every marketer's dream is to create instant brand recall and recognition among their target audience. It's the ultimate...

4 min read

Using Offline Conversion Tracking to Improve Attribution

Today's shoppers use multiple modes and platforms to research products, engage with brands, pursue entertainment, and,...

4 min read

After-Ad Influence: The Secret to Measuring Ad Impact

Simply having a product or service is no longer enough to capture your audience's attention. After all, your customers...

5 min read

How to Track Foot-Traffic Purchases Using Ad Attribution

There isn't much that compares to the challenge of understanding your buyers' preferences and implementing them into...

4 min read

How to Restructure Your Campaigns Using Online Purchase Tracking

In today's online market, every ad campaign needs to be perfectly tailored to suit the tastes and needs of your target...

5 min read

The Fundamentals of Website Visitor Tracking and Attribution

The more you can track, the better you can understand how your audiences are engaging with your marketing campaigns....

9 min read

The Complete Handbook for Frequency in Advertising

Reach and frequency — two words every advertiser has heard, and likely overheard, throughout their career. And still,...

10 min read

The All-In-One Guide to Programmatic Ad Buying

In addition to the aforementioned downfalls, though, this process also limited reach as many media buyers interacted...

6 min read

How to Optimize Your Programmatic Ads Campaign

There isn't a marketer today that isn't struggling in some way to meet their target audience and differentiate from...

6 min read

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has...

6 min read

How Does LTVE Optimize Reach for Advertisers

Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their...

6 min read

CTV Measurement: The Secret to Tracking Brand Lift Effectiveness

Tracking brand lift gives you more insight into how well your video ads resonate with your audience and drive them...

6 min read

ROAS, CTV, and Attribution Tracking: How's it All Connected?

No matter what your budget is, it's more limited than you'd like. And that means it's important to deliver video ads...

5 min read

How Automatic Content Recognition Helps Optimize Your Targeting

As a marketing leader, you know the big picture goals for your marketing campaigns every quarter. But translating...

6 min read

Linear TV Extension (LTVE) - What It Is and When to Use It

Consumer attention continues to fragment across different types of media, with OTT/CTV viewership gaining the most...

6 min read

Using White Label OTT/CTV Advertising to Generate Brand Lift

If you’re looking to improve the success of your marketing objectives and make your brand more known, using white label...

6 min read

What is Pre Roll Video and How Can It Lift My Brand?

If one of your biggest concerns is generating brand lift in a way that improves overall ROI, then pre-roll video is...

7 min read

Effective Ad Frequency: A Century's Worth of Growth

Sticking to tried and true methods is risky in today’s marketing environment. New technologies are invalidating...

6 min read

3 Factors That Impact Frequency Marketing Campaigns

Market, Message, and Media Factors in Frequency Marketing Campaigns - Choosing the right ad frequency can make or...

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Press Releases

3 min read

FreeWheel Partnership: Unlock Access to Premium CTV Inventory

Strategus’s CTV programmatic offering provides additional targeting and attribution solutions for 1,100+ agencies using...

2 min read

Denver Sales Pro Dillon Joins Strategus

CTV/OTT Ad-Tech Leader Staffs Up for Hyper Growth

DENVER, April 27, 2021 /PRNewswire/ -- Strategus, the ad-tech...

2 min read

Comcast’s Todd Porch Appointed President at Strategus

Denver CTV/OTT Ad-Tech Leader Builds “People First” Executive Team

DENVER – April 20, 2021 – Strategus, the...

3 min read

The Democratization Of CTV Advertising Through Programmatic CTV/OTT

Forbes Business Council: Joel Cox is Co-Founder and Executive Vice President, strategy and innovation, at Strategus.

...

2 min read

STRATEGUS NAMED TO DENVER BUSINESS JOURNAL FAST 50

Hyper-Growth Ad-tech Platform Continues to Disrupt Programmatic OTT/CTV

DENVER – September 25, 2020 – The Denver...

2 min read

FAST-GROWING STRATEGUS MAKES INC. 5000 THREE YEARS RUNNING

After Producing First Programmatic Campaign in 2015, Ad-Tech Leader Accelerates as Pandemic Disrupts TV Viewer Behavior

2 min read

WASHINGTON HUSKIES ADOPT STRATEGUS PROGRAMMATIC CAMPAIGNS

With OTT Advertising, College Ticket Sales May Never be the Same

DENVER – January 28, 2020 – After a year of successful...

2 min read

ADVERTISING REPORTING COMES OF AGE

Strategus Labs Aggregates First Full-Strength OTT/CTV Attribution Suite

DENVER – January 23, 2020 – Ad-tech managed...

2 min read

STRATEGUS CO-FOUNDER JOEL COX ACCEPTED INTO FORBES BUSINESS COUNCIL

DENVER – November 6, 2019 – Strategus Co-Founder and SVP of Strategy and Innovation Joel Cox has been accepted into the...

2 min read

BIG DATA AD-TECH POWERS THE INC. 5000

At the End of the Decade, Startups Like Strategus Are Poised for the “Soaring ‘20s”

DENVER – September 18, 2019 –...

3 min read

For Two Consecutive Years, Strategus Appears on the Inc 5000

Inc. magazine today revealed that Strategus is No. 2217 on its annual Inc. 5000 list, the most prestigious ranking of...

1 min read

Strategus Wins Gold Nationals Award for Digital Marketing Campaign!

ENGLEWOOD, COLORADO, Oct 28, 2017 — Strategus, a Colorado-based, data-driven advertising company, won a top honor for...

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