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Getting a grip on the fast-paced video distribution world is more important than ever. Most major streaming services...

Connected TV (CTV) audiences are progressing every year and marketing news outlets have stressed the impact of this...

In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users. Many...

As the 2022 primary season starts to wind down and the general election date looms in November, spending has already...

2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new...

Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million) listened to digital audio...

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due to inventory fragmentation, a...

Past law firm marketing norms don't cut it anymore! Commercials on linear television channels were dramatic and often...

With a new year to celebrate, it's time to get your message heard in preparation for the 2022 midterm elections!...

Car dealerships are up against many challenges that make driving traffic to their locations and increasing sales...

When it comes to healthcare, advertisers face significant challenges that need to be defeated in order to generate...

The past year has introduced many changes to the quick-service restaurant (QSR) industry, especially since the...

In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs...

In order to generate the highest possible ROI from their advertising campaigns, marketers are always looking to get...

The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers...

Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has exploded. To recap, CTV/OTT marketing...

It's no surprise that Connected TV is getting a lot of attention this year, with marketers seeking alternatives to...

If you have been staying up on the latest news surrounding the tech industry, then you have undoubtedly come across the...

As the digital marketplace becomes increasingly complex and interconnected, the consumer decision-making journey...

OTT/CTV advertising isn't the next big thing in omnichannel marketing; it's already come to stay as a major powerhouse...

Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful...