5 min read
How to Track Foot-Traffic Purchases Using Ad Attribution
There isn't much that compares to the challenge of understanding your buyers' preferences and implementing them into...
Resources
This is where we go to do our research so that we stay on top of the most powerful digital tools for target audience delivery, online lead generation and conversion optimization. Anything that isn’t too Top Secret will find its way onto our blog and into case studies and white papers.
Case Studies | guides | BLOG | Press releases
4 min read
How to Restructure Your Campaigns Using Online Purchase Tracking
Jul 6, 2021
In today's online market, every ad campaign needs to be perfectly tailored to suit the tastes and needs of your target...
5 min read
The Fundamentals of Website Visitor Tracking and Attribution
Jul 1, 2021
The more you can track, the better you can understand how your audiences are engaging with your marketing campaigns....
9 min read
The Complete Handbook for Frequency in Advertising
Jun 25, 2021
Reach and frequency — two words every advertiser has heard, and likely overheard, throughout their career. And still,...
10 min read
The All-In-One Guide to Programmatic Ad Buying
Jun 25, 2021
In addition to the aforementioned downfalls, though, this process also limited reach as many media buyers interacted...
6 min read
4 Reasons to Implement Linear TV Extension
Jun 21, 2021
You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has...
6 min read
How Does LTVE Optimize Reach for Advertisers
Jun 21, 2021
Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their...
6 min read
CTV Measurement: The Secret to Tracking Brand Lift Effectiveness
Jun 7, 2021
Tracking brand lift gives you more insight into how well your video ads resonate with your audience and drive them...
6 min read
ROAS, CTV, and Attribution Tracking: How's it All Connected?
Jun 7, 2021
No matter what your budget is, it's more limited than you'd like. And that means it's important to deliver video ads...
5 min read
How Automatic Content Recognition Helps Optimize Your Targeting
Jun 7, 2021
As a marketing leader, you know the big picture goals for your marketing campaigns every quarter. But translating...
6 min read
Linear TV Extension (LTVE) - What It Is and When to Use It
May 26, 2021
Consumer attention continues to fragment across different types of media, with OTT/CTV viewership gaining the most...
6 min read
Using White Label OTT/CTV Advertising to Generate Brand Lift
May 26, 2021
If you’re looking to improve the success of your marketing objectives and make your brand more known, using white label...
6 min read
What is Pre Roll Video and How Can It Lift My Brand?
May 25, 2021
If one of your biggest concerns is generating brand lift in a way that improves overall ROI, then pre-roll video is...
7 min read
Effective Ad Frequency: A Century's Worth of Growth
May 25, 2021
Sticking to tried and true methods is risky in today’s marketing environment. New technologies are invalidating...
6 min read
3 Factors That Impact Frequency Marketing Campaigns
Apr 20, 2021
Market, Message, and Media Factors in Frequency Marketing Campaigns
1 min read
Denver Sales Pro Dillon Joins Strategus
Apr 28, 2021
Strategus Staffs Up for Hyper Growth
“Strategus, the ad-tech industry’s first programmatic CTV/OTT managed services...
2 min read
Comcast’s Todd Porch Appointed President at Strategus
Apr 19, 2021
Denver CTV/OTT Ad-Tech Leader Builds “People First” Executive Team
DENVER – April 20, 2021 – Strategus, the...
1 min read
The Democratization Of CTV Advertising Through Programmatic CTV/OTT
Apr 1, 2021
Joel Cox, Strategus’ Co-Founder and Executive Vice President, strategy and innovation had his recent piece, “The...
2 min read
STRATEGUS NAMED TO DENVER BUSINESS JOURNAL FAST 50
Sep 30, 2020
Hyper-Growth Ad-tech Platform Continues to Disrupt Programmatic OTT/CTV
DENVER – September 25, 2020 – The Denver...
2 min read
FAST-GROWING STRATEGUS MAKES INC. 5000 THREE YEARS RUNNING
Aug 11, 2020
After Producing First Programmatic Campaign in 2015, Ad-Tech Leader Accelerates as Pandemic Disrupts TV Viewer Behavior
2 min read
WASHINGTON HUSKIES ADOPT STRATEGUS PROGRAMMATIC CAMPAIGNS
Jan 28, 2020
With OTT Advertising, College Ticket Sales May Never be the Same
DENVER – January 28, 2020 – After a year of successful...
2 min read
ADVERTISING REPORTING COMES OF AGE
Jan 22, 2020
Strategus Labs Aggregates First Full-Strength OTT/CTV Attribution Suite
DENVER – January 23, 2020 – Ad-tech managed...
2 min read
STRATEGUS CO-FOUNDER JOEL COX ACCEPTED INTO FORBES BUSINESS COUNCIL
Nov 6, 2019
DENVER – November 6, 2019 – Strategus Co-Founder and SVP of Strategy and Innovation Joel Cox has been accepted into the...
2 min read
BIG DATA AD-TECH POWERS THE INC. 5000
Sep 18, 2019
At the End of the Decade, Startups Like Strategus Are Poised for the “Soaring ‘20s”
DENVER – September 18, 2019 –...
3 min read
For Two Consecutive Years, Strategus Appears on the Inc 5000
Aug 21, 2019
Inc. magazine today revealed that Strategus is No. 2217 on its annual Inc. 5000 list, the most prestigious ranking of...
1 min read
Strategus Wins Gold Nationals Award for Digital Marketing Campaign!
Nov 14, 2017
ENGLEWOOD, COLORADO, Oct 28, 2017 — Strategus, a Colorado-based, data-driven advertising company, won a top honor for...
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