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8 min read
Why OTT & CTV Advertising Is Essential for 2023
2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most...
Resources
This is where we go to do our research so that we stay on top of the most powerful digital tools for target audience delivery, online lead generation and conversion optimization. Anything that isn’t too Top Secret will find its way onto our blog and into case studies and white papers.
Case Studies | guides | BLOG | Press releases
8 min read
How To Influence Action with CTV Advertising
Oct 31, 2022
Advertising today holds the opportunity to reach consumers with more digital touchpoints than ever before. And the...
7 min read
How CTV Advances Local Advertising Efforts
Oct 24, 2022
Marketing your local business needs to reach audiences living nearby. It seems pretty straightforward, but capturing a...
8 min read
CTV Advertising Delivers Value During Economic Uncertainty
Oct 14, 2022
Marketing during an economic downswing may have some companies cutting back on brand awareness. But advertising is an...
6 min read
Programmatic Audio Advertising: Discover and Reach Audiences Anywhere
Oct 4, 2022
DATA & INSIGHTS FROM STRATEGUS - SEPTEMBER 2022
TABLE OF CONTENTS
1. Overview2. Looking Into Programmatic Audio...
7 min read
The Role of Programmatic Advertising & Path To Conversion
Sep 30, 2022
Carving a digital path with programmatic advertising establishes touchpoints for step-by-step measurement.
The...
7 min read
How a Programmatic Ad Campaign is Optimized
Sep 28, 2022
Connecting with target audiences and maximizing campaign performance needs expertise in programmatic optimization.
One...
7 min read
Keeping CTV Advertising Simple in a Complex Ecosystem
Sep 12, 2022
Just recently, streaming audiences finally surpassed both broadcast and cable viewership. For those following the...
4 min read
How Programmatic Advertising Works for the Automotive Industry
Aug 26, 2022
Automotive advertising functions on three separate tiers, with each scaling the market for different purposes. At the...
8 min read
The Importance of Ad Experience in AVOD, FAST, and vMVPD
Aug 16, 2022
Getting a grip on the fast-paced video distribution world is more important than ever. Most major streaming services...
9 min read
Between CTV and Linear TV, Which One Is Better?
Jul 20, 2022
Connected TV (CTV) audiences are progressing every year and marketing news outlets have stressed the impact of this...
10 min read
Driving Audience Engagement With OTT & CTV
Jul 17, 2022
In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users.
Most...
5 min read
Taking Advantage of CTV in the Upcoming Midterm Elections
Jul 7, 2022
As the 2022 primary season starts to wind down and the general election date looms in November, spending has already...
6 min read
12 New Developments In OTT Platforms For 2022
Mar 31, 2022
2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new...
7 min read
How to Create A Programmatic Audio Ad
Mar 27, 2022
Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million) listened to digital audio...
4 min read
Why Some Marketers Don't Trust CTV
Mar 23, 2022
Although CTV advertisers' expenditure is expanding considerably, it faces challenges due to inventory fragmentation, a...
3 min read
A New Approach to Television Advertising for Attorneys
Feb 9, 2022
Past law firm marketing norms don't cut it anymore! Commercials on linear television channels were dramatic and often...
4 min read
The Role of CTV in Political Campaign Advertising
Feb 9, 2022
With a new year to celebrate, it's time to get your message heard in preparation for the 2022 midterm elections!...
5 min read
Why Dealerships Are Using OTT Automotive Ads Amid Shortages
Feb 9, 2022
Car dealerships are up against many challenges that make driving traffic to their locations and increasing sales...
3 min read
Strategus Appears on the Inc. 5000 for the 5th Time, Ranking No. 3493 With Three-Year Revenue ...
Aug 18, 2022
DENVER, Aug. 16, 2022 (GLOBE NEWSWIRE) -- Today, Inc. revealed that Strategus is No. 3493 on its annual Inc. 5000 list,...
What Marketers Need to Know NOW About CTV
Jul 23, 2022
Connected TV represents an entirely new platform with content capabilities, creative formats, and audiences with...
CONGRATULATIONS TO RAGAN'S AND PR DAILY'S COMMUNICATORS OF THE YEAR & RISING STAR AWARDS, CLASS OF 2022!
Jul 16, 2022
Ragan and PR Daily’s Communicators of the Year and Rising Star Awards recognizes the industry’s best individual...
Winners | DotComm Awards
Jul 5, 2022
We are honored to be on this year's list of winners for the dotComm awards in the area of content marketing.
See the...
1 min read
My Digital Hero: Randi Mitchell, Digital Sales Director for Healthcare
Jun 17, 2022
Randi Mitchell is Digital Sales Director for Healthcare at CTV advertising specialist Strategus. We asked who her...
1 min read
“Marketing and Beyond” with Joel Cox from Strategus
Jun 1, 2022
Joel CoxCo-Founder And SVP Innovation At StrategusWebsite Address: www.strategus.com
Each week on “Marketing and...
4 min read
Contextual Targeting vs. Optimization And Why It Matters Now
May 30, 2022
With the cookieless future looming large, we break down different types of targeting, the power of contextual...
1 min read
CONGRATULATIONS TO THE 2022 TOP WOMEN IN MEDIA & AD TECH HONOREES!
May 1, 2022
Rachel Dillon
Executive Vice President of Sales and Marketing
Strategus
Rachel started her career in sales at 16...
Tagger Podcast w/Charlie Thomas (Business Development Director)
Apr 21, 2022
Watch the full video here!
7 min read
20 Best Aurora Advertising Agencies
Apr 1, 2022
We scored 64 Advertising Agencies in Aurora and Picked the Top 20
1st Click Consulting
1st Click Consulting is an...
9 min read
TOP 40 PRINT ADVERTISING AGENCIES IN DENVER
Apr 1, 2022
LOOKING FOR A TOP PRINT AD AGENCY IN DENVER?
Print advertisements appear in a printed or hard copy format. For example,...
Televisionation: Strategus’s Cox and Porch Discuss Programmatic Advertising
Apr 1, 2022
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the...
1 min read
“Digital Champions” with Rachel Dillon - Strategus
Apr 1, 2022
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with...
5 min read
How the Algorithm Killed the Jingle
Apr 1, 2022
You don't need to remember brands if brands remember you
With the assuredness of a cultish chant and the unity of a...
3 min read
What Marketers Can Learn About CTV for the Midterm Elections — and Their Own Campaigns
Apr 1, 2022
In the weeks following an election cycle, campaigns and pundits conduct exhaustive post-mortems to better understand...
3 min read
Think Churn is Only an Issue for Subscription Video Providers? Think Again.
Apr 1, 2022
Why AVOD services need to focus on customer satisfaction as their business model takes charge
In the early stages of...
AW360: Joel Cox and Todd Porch, Strategus
Mar 31, 2022
In this week’s episode we feature Joel Cox, Co-Founder, and Todd Porch, President, of Strategus – a leader in OTT and...
72 min read
Top Agency Experts: How to Manage Failure, Success, and Everything In-Between
Mar 31, 2022
Running an agency is no easy task. It’s often accompanied by the fear of failure, the overwhelming stress of...
Meet the 923 Fastest-Growing U.S. Companies from Coast to Coast
Mar 30, 2022
Regionals 2022: Rocky Mountains
Meet the 60 Economic All-Stars of the Rocky Mountains
See the full list here!
3 min read
With a Two-Year Revenue Growth of 78% Strategus Ranks No. 55 on Inc. Magazine’s List of the Rocky Mountain Region’s Fastest-Growing Private Companies
Mar 16, 2022
Companies on the 2022 Inc. 5000 Regionals Rocky Mountain list had an average growth rate of 252% percent
DENVER, March...
