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10 min read
Streaming TV Advertising: What Marketers Need to Know (2023)
In the decade and a half since Netflix popularized over-the-top (OTT) video consumption, streaming has become...
Resources
This is where we go to do our research so that we stay on top of the most powerful digital tools for target audience delivery, online lead generation and conversion optimization. Anything that isn’t too Top Secret will find its way onto our blog and into case studies and white papers.
Case Studies | guides | BLOG | Press releases
11 min read
Live Sports Advertising: The Next Big Win for CTV
Sep 8, 2023
Live sports have long been the saving grace for cable and satellite television. Viewers begrudgingly kept their...
8 min read
HVOD: Hybrid Video on Demand Explained for Advertisers
Aug 25, 2023
Things have changed since the early days of streaming. It used to be that a subscription to Netflix was more than...
5 min read
Self-Service DSP vs. Managed Service CTV Advertising
Jul 31, 2023
CTV advertising unlocks the potential to precisely target viewers on the most important screen in the household: the...
13 min read
Ad Fraud: Everything You Need to Know and How to Prevent It
Jul 28, 2023
Ad fraud has become a key issue in the digital advertising industry, as its costs are expected to increase in the...
12 min read
AI in Programmatic Advertising and Digital Marketing
Jul 5, 2023
Few business functions will be impacted so profoundly by artificial intelligence (AI) as marketing. The recent...
17 min read
Free Ad-Supported TV (FAST): Ultimate Guide for Advertisers
Jun 21, 2023
Everything old is new again, including scheduled television with commercial breaks. You heard that right: Today’s...
8 min read
First-Party Data vs. Third-Party Data: What's the Difference
Jun 15, 2023
Understanding the distinctions between first-party and third-party data is crucial to achieving better campaign...
7 min read
Full-Funnel Attribution: What It Is and How to Get Started
Jun 5, 2023
As an advertiser, embracing full-funnel attribution elevates your campaign measurement to make data-backed decisions,...
9 min read
Top AVOD Platforms for Advertisers Breaking into CTV
May 31, 2023
Connected TV (CTV) has emerged as a turning point for TV audiences, capturing viewers' attention and redefining how...
11 min read
The History of Commercials and TV Advertising
May 24, 2023
Picture this: It’s a sunny day in July and the year is 1941. A family in New York City sits down to watch the Brooklyn...
10 min read
The Advantages and Disadvantages of TV Advertising
May 15, 2023
Even though people have altered the way they watch television, TV advertising is still the most persuasive form of...
12 min read
OTT vs. CTV Advertising: What's the Difference?
May 5, 2023
OTT refers to the video streaming content delivered over the internet. With TV viewers switching to digital over...
20 min read
OTT Advertising Guide: What Over-The-Top Advertising Is & Why It Matters
Apr 24, 2023
Chances are you’ve watched over-the-top (OTT) video content by streaming TV, live events, or video on demand. OTT...
10 min read
What is CTV Advertising & How Does It Drive Leads?
Mar 31, 2023
Moving further into 2023, connected TV (CTV) advertising will continue to evolve with better ways to target and...
10 min read
10 Developing OTT Advertising Trends in 2023
Mar 23, 2023
Over the past decade, OTT (over-the-top) has made massive progress in content distribution.
Since viewers can watch...
7 min read
Bringing Paid Search, Paid Social, and Programmatic Together
Mar 16, 2023
Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your...
8 min read
From Programmatic Display to Programmatic Video Advertising
Mar 3, 2023
Programmatic advertising is the automated process of buying online ads that reduces the time it takes to manage it...
7 min read
Activating a First-Party Data Strategy for CTV
Feb 27, 2023
With streaming content up 31.8% in January for total TV share compared to the previous year, you can count on...
6 min read
What is AVOD Advertising?
Feb 6, 2023
Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption...
6 min read
How Streaming Advertising Unlocks Reach and Frequency
Jan 26, 2023
These days, when we browse online, we regularly see ads based on previous searches and purchases. These ads often...
2 min read
2023 Inc. 5000 | 6th Year in a Row
Aug 21, 2023
For the sixth year in a row, Strategus is proud to announce our recognition on the Inc. 5000 list as one of the...
1 min read
Four Ways The WGA And SAG-AFTRA Strikes Will Affect Media Buyers
Aug 1, 2023
Check out the latest AdExchanger column, featuring Joel Cox our EVP of Strategy at Strategus, as he shares expert...
2 min read
Inspired Insider Podcast With Todd Porch, President of Strategus
Jul 11, 2023
Listen to the latest episode of the Inspired Insider Podcast with Todd Porch, President at Strategus.
...
2 min read
Strategus Measures Impact of CTV on Social Media Conversion
May 24, 2023
Strategus just launched a product that measures the impact that programmatic connected TV advertising campaigns have on...
19 min read
Streaming Bundles Are Getting Craftier as Services Multiply
May 24, 2023
This article from The Current covers the latest trends in streaming bundles and how it affects advertisers.
Those...
1 min read
2023 AdExchanger Programmatic Power Players
May 22, 2023
Out of the hundreds of submissions, Strateguswas named a 2023 AdExchanger Programmatic Power Player!
We’re honored to...
3 min read
Strategus Successfully Completes SOC 2 Analysis to Protect Client Data
Apr 3, 2023
Strategus is proud to announce the completion of our SOC 2 examination with the guidance of third-party audit firm ...
2 min read
2023 Inc. Regionals | Rocky Mountain
Feb 28, 2023
For the second year in a row, Strategusis proud to announce our recognition on the Inc. Magazine Regional list as one...
1 min read
Branded Blog | PR Daily's Content Marketing Awards 2022
Feb 9, 2023
Strategus was named an honorable mention in the PR Daily's Content Marketing Awards for the Branded Blog category!
The...
1 min read
Everything You Need to Know About the Google Antitrust Lawsuit
Jan 30, 2023
Last week, the US Department of Justice filed an antitrust lawsuit against Google. Joined by eight state attorneys...
1 min read
2022 Cynopsis Rising Star Honeree | Steven Cohen
Jan 24, 2023
Congratulations to our Marketing Director, Steven Cohen who has been named a 2022 Cynopsis Rising Star Honoree!
The...
1 min read
Winners | AVA Digital Awards
Jan 24, 2023
Strategus is happy to announce another success in content marketing, with our recognition as a 2023 AVA Digital Awards...
1 min read
Winners | MarCom Awards
Jan 24, 2023
Strategus is honored to be named a 2022 MarCom Platinum Award winner!
MarCom Awards honors excellence in marketing and...
2 min read
Brian Urquhart Joins The Marketing Expedition Community Podcast
Jan 20, 2023
Join the latest episode of The Marketing Expedition Community podcast with Brian Urquhart, a Digital Sales Director...
1 min read
TVREV Report: FASTs Are The New Cable, Part 2: Advertising
Jan 20, 2023
A deep dive into the ins and outs of advertising on FAST channels written by Mike Shields and Alan Wolk, featuring...
2 min read
Ben Stecker Joins the Business Ninjas Podcast
Jan 20, 2023
Join the latest episode of the Business Ninjas podcast with Ben Stecker, the Political Sales Director at Strategus
3 min read
MarTech Interview with Rachel Dillon from Strategus
Jan 3, 2023
Rachel Dillon, EVP of Sales and Marketing at Strategus talks about the latest trends in CTV and how its impact will...
21 min read
Why 2022 Was a Pivotal Year for Linear TV Dollars
Jan 3, 2023
This article from The Current covers the watershed moment happening with TV ad budgets.
Many of the world’s leading...
1 min read
Strategus Brings Retail Media Network Data to CTV Ad Campaigns
Jan 3, 2023
Strategus is enabling the use of data from retail media networks to target connected TV ad campaigns.
The first Retail...
