Resources

This is where we go to do our research so that we stay on top of the most powerful digital tools for target audience delivery, online lead generation and conversion optimization. Anything that isn’t too Top Secret will find its way onto our blog and into case studies and white papers.

Case Studies    |    guides    |    BLOG    |    Press releases

Case Studies

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Guides

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Blog

8 min read

10 Developing OTT Advertising Trends in 2023

Over the past decade, OTT (over-the-top) has made massive progress in content distribution. 

Since viewers can watch...

6 min read

Bringing Paid Search, Paid Social, and Programmatic Together

Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your...

6 min read

From Programmatic Display to Programmatic Video Advertising

Programmatic advertising is the automated process of buying online ads that reduces the time it takes to manage it...

6 min read

Activating a First-Party Data Strategy for CTV

With streaming content up 31.8% in January for total TV share compared to the previous year, you can count on...

6 min read

What is AVOD Advertising?

Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption...

6 min read

How Streaming Advertising Unlocks Reach and Frequency

These days, when we browse online, we regularly see ads based on previous searches and purchases. These ads often...

4 min read

What is Over-The-Top (OTT)? OTT Advertising Explained

Discover what you need to know about OTT advertising, platforms, services, and opportunities with Strategus.

...

6 min read

Measure and Improve Brand Recognition with Connected TV & OTT

What does it take to build brand recognition in digital advertising?

Answering this question could lay the groundwork...

5 min read

CTV and OTT Advertising Won't Slow Down in 2023

Unrest in digital advertising channels and an economic downturn have impacted ad budgets across the board. As a...

5 min read

The Best Tips for Choosing an OTT & CTV Partner

The switch from traditional TV to digital streaming devices like over-the-top (OTT) and connected TV (CTV) moves...

7 min read

7 Ways CTV Outpaces Linear TV Advertising

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message...

8 min read

Why OTT & CTV Advertising Is Essential for 2023

2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most...

8 min read

How To Influence Action with CTV Advertising

Advertising today holds the opportunity to reach consumers with more digital touchpoints than ever before. And the...

8 min read

How CTV Advances Local Advertising Efforts

Marketing your local business needs to reach audiences living nearby. It seems pretty straightforward, but capturing a...

9 min read

CTV Advertising Delivers Value During Economic Uncertainty

Marketing during an economic downswing may have some companies cutting back on brand awareness. But advertising is an...

7 min read

Streaming Audio Advertising: Discover and Reach Audiences Anywhere

DATA & INSIGHTS FROM STRATEGUS - SEPTEMBER 2022

TABLE OF CONTENTS

1. Overview2. Looking Into Programmatic Audio...

7 min read

Using Programmatic Advertising For Digital Path To Conversion

Carving a digital path with programmatic advertising establishes touchpoints for step-by-step measurement.

The...

7 min read

How a Programmatic Ad Campaign is Optimized

Connecting with target audiences and maximizing campaign performance needs expertise in programmatic optimization.

One...

7 min read

Keeping CTV Advertising Simple in a Complex Ecosystem

Just recently, streaming audiences finally surpassed both broadcast and cable viewership. For those following the...

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Press Releases

2 min read

2023 Inc. Regionals | Rocky Mountain

For the second year in a row, Strategus is proud to announce our recognition on the Inc. Magazine Regional list as one...

1 min read

Branded Blog | PR Daily's Content Marketing Awards 2022

Strategus was named an honorable mention in the PR Daily's Content Marketing Awards for the Branded Blog category!

The...

1 min read

Everything You Need to Know About the Google Antitrust Lawsuit

Last week, the US Department of Justice filed an antitrust lawsuit against Google. Joined by eight state attorneys...

1 min read

2022 Cynopsis Rising Star Honeree | Steven Cohen

Congratulations to our Marketing Director, Steven Cohen who has been named a 2022 Cynopsis Rising Star Honoree!

The...

1 min read

Winners | AVA Digital Awards

Strategus is happy to announce another success in content marketing, with our recognition as a 2023 AVA Digital Awards...

1 min read

Winners | MarCom Awards

Strategus is honored to be named a 2022 MarCom Platinum Award winner!

MarCom Awards honors excellence in marketing and...

2 min read

Brian Urquhart Joins The Marketing Expedition Community Podcast

Join the latest episode of The Marketing Expedition Community podcast with Brian Urquhart, a Digital Sales Director...

1 min read

TVREV Report: FASTs Are The New Cable, Part 2: Advertising

A deep dive into the ins and outs of advertising on FAST channels written by Mike Shields and Alan Wolk, featuring...

2 min read

Ben Stecker Joins the Business Ninjas Podcast

Join the latest episode of the Business Ninjas podcast with Ben Stecker, the Political Sales Director at Strategus

3 min read

MarTech Interview with Rachel Dillon from Strategus

Rachel Dillon, EVP of Sales and Marketing at Strategus talks about the latest trends in CTV and how its impact will...

21 min read

Why 2022 Was a Pivotal Year for Linear TV Dollars

This article from The Current covers the watershed moment happening with TV ad budgets.

Many of the world’s leading...

1 min read

Strategus Brings Retail Media Network Data to CTV Ad Campaigns

Strategus is enabling the use of data from retail media networks to target connected TV ad campaigns.

The first Retail...

4 min read

How CTV is Democratizing TV for DTC Brands

3 min read

Why Churn Still Matters In The Age Of AVOD

By AdExchanger guest columnist

3 min read

Strategus Makes the Inc. 5000 For The 5th Year in a Row

DENVER, Aug. 16, 2022 (GLOBE NEWSWIRE) -- Today, Inc. revealed that Strategus is No. 3493 on its annual Inc. 5000 list,...

What Marketers Need to Know NOW About CTV

Connected TV represents an entirely new platform with content capabilities, creative formats, and audiences with...

1 min read

Ragan and PR Daily's Communicators of the Year, Class of 2022!

Ragan and PR Daily’s Communicators of the Year and Rising Star Awards recognizes the industry’s best individual...

1 min read

Winners | DotComm Awards

We are honored to be on this year's list of winners for the dotCOMM Awards in the category of content marketing.

The...

1 min read

My Digital Hero: Randi Mitchell, Digital Sales Director for Healthcare

Randi Mitchell is Digital Sales Director for Healthcare at CTV advertising specialist Strategus. We asked who her...

1 min read

“Marketing and Beyond” with Joel Cox from Strategus

Joel CoxCo-Founder And SVP Innovation At StrategusWebsite Address: www.strategus.com

Each week on “Marketing and...

5 min read

Contextual Targeting vs. Optimization And Why It Matters Now

With the cookieless future looming large, we break down different types of targeting, the power of contextual...

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