This is where we go to do our research so that we stay on top of the most powerful digital tools for target audience delivery, online lead generation and conversion optimization. Anything that isn’t too Top Secret will find its way onto our blog and into case studies and white papers.

Case Studies    |    guides    |    BLOG    |    Press releases

Case Studies





8 min read

The Importance of Ad Experience in AVOD, FAST, and vMVPD

Getting a grip on the fast-paced video distribution world is more important than ever. Most major streaming services...

9 min read

Between CTV and Linear TV, Which One Is Better?

Connected TV (CTV) audiences are progressing every year and marketing news outlets have stressed the impact of this...

9 min read

Driving Audience Engagement With OTT & CTV

In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users. Many...

5 min read

Taking Advantage of CTV in the Upcoming Midterm Elections

As the 2022 primary season starts to wind down and the general election date looms in November, spending has already...

6 min read

12 New Developments In OTT Platforms For 2022

2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new...

7 min read

How to Create A Programmatic Audio Ad

Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million) listened to digital audio...

4 min read

Why Some Marketers Don't Trust CTV

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due to inventory fragmentation, a...

3 min read

A New Approach to Television Advertising for Attorneys

Past law firm marketing norms don't cut it anymore! Commercials on linear television channels were dramatic and often...

4 min read

The Role of CTV in Political Campaign Advertising

With a new year to celebrate, it's time to get your message heard in preparation for the 2022 midterm elections!...

5 min read

Why Dealerships Are Using OTT Automotive Ads Amid Shortages

Car dealerships are up against many challenges that make driving traffic to their locations and increasing sales...

5 min read

How to Reach The Right Audience With CTV Healthcare Ads

When it comes to healthcare, advertisers face significant challenges that need to be defeated in order to generate...

4 min read

How Fast Food Advertising Has Evolved Into the OTT/CTV Space

The past year has introduced many changes to the quick-service restaurant (QSR) industry, especially since the...

3 min read

Programmatic Connected Television (CTV)

In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs...

3 min read

Audience-Based Buying vs. Content-Centric: Reach Your Intended Audience

In order to generate the highest possible ROI from their advertising campaigns, marketers are always looking to get...

6 min read

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers...

4 min read

What’s Next in CTV/OTT: Where Is the Industry Headed?

Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has exploded. To recap, CTV/OTT marketing...

7 min read

The Effectiveness of CTV

It's no surprise that Connected TV is getting a lot of attention this year, with marketers seeking alternatives to...

4 min read

Web3: How to Navigate the Next Generation of the Internet

If you have been staying up on the latest news surrounding the tech industry, then you have undoubtedly come across the...

5 min read

Path to Conversion: Understanding the Consumer Journey AND How Advertising Impacts Intent

As the digital marketplace becomes increasingly complex and interconnected, the consumer decision-making journey...

5 min read

Self Service vs. Managed Service in OTT/CTV Advertising

OTT/CTV advertising isn't the next big thing in omnichannel marketing; it's already come to stay as a major powerhouse...

10 min read

The Guide to Creating Brand Lift with OTT/CTV Advertising

Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful...


Press Releases

3 min read

Strategus Appears on the Inc. 5000 for the 5th Time, Ranking No. 3493 With Three-Year Revenue ...

DENVER, Aug. 16, 2022 (GLOBE NEWSWIRE) -- Today, Inc. revealed that Strategus is No. 3493 on its annual Inc. 5000 list,...

What Marketers Need to Know NOW About CTV

Connected TV represents an entirely new platform with content capabilities, creative formats, and audiences with...


Ragan and PR Daily’s Communicators of the Year and Rising Star Awards recognizes the industry’s best individual...

Winners | DotComm Awards

We are honored to be on this year's list of winners for the dotComm awards in the area of content marketing.

See the...

1 min read

My Digital Hero: Randi Mitchell, Digital Sales Director for Healthcare

Randi Mitchell is Digital Sales Director for Healthcare at CTV advertising specialist Strategus. We asked who her...

1 min read

“Marketing and Beyond” with Joel Cox from Strategus

Joel CoxCo-Founder And SVP Innovation At StrategusWebsite Address:

Each week on “Marketing and...

4 min read

Contextual Targeting vs. Optimization And Why It Matters Now

With the cookieless future looming large, we break down different types of targeting, the power of contextual...

1 min read


Rachel Dillon

Executive Vice President of Sales and Marketing



Rachel started her career in sales at 16...

7 min read

20 Best Aurora Advertising Agencies

We scored 64 Advertising Agencies in Aurora and Picked the Top 20

1st Click Consulting

1st Click Consulting is an...

9 min read



Print advertisements appear in a printed or hard copy format. For example,...

Televisionation: Strategus’s Cox and Porch Discuss Programmatic Advertising

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the...

1 min read

“Digital Champions” with Rachel Dillon - Strategus

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with...

5 min read

How the Algorithm Killed the Jingle

You don't need to remember brands if brands remember you

With the assuredness of a cultish chant and the unity of a...

3 min read

What Marketers Can Learn About CTV for the Midterm Elections — and Their Own Campaigns

In the weeks following an election cycle, campaigns and pundits conduct exhaustive post-mortems to better understand...

3 min read

Think Churn is Only an Issue for Subscription Video Providers? Think Again.

Why AVOD services need to focus on customer satisfaction as their business model takes charge

In the early stages of...

AW360: Joel Cox and Todd Porch, Strategus

In this week’s episode we feature Joel Cox, Co-Founder, and Todd Porch, President, of Strategus – a leader in OTT and...

72 min read

Top Agency Experts: How to Manage Failure, Success, and Everything In-Between

Running an agency is no easy task. It’s often accompanied by the fear of failure, the overwhelming stress of...

Meet the 923 Fastest-Growing U.S. Companies from Coast to Coast

Regionals 2022: Rocky Mountains

Meet the 60 Economic All-Stars of the Rocky Mountains

See the full list here!

3 min read

With a Two-Year Revenue Growth of 78% Strategus Ranks No. 55 on Inc. Magazine’s List of the Rocky Mountain Region’s Fastest-Growing Private Companies

Companies on the 2022 Inc. 5000 Regionals Rocky Mountain list had an average growth rate of 252% percent

DENVER, March...