This is where we go to do our research so that we stay on top of the most powerful digital tools for target audience delivery, online lead generation and conversion optimization. Anything that isn’t too Top Secret will find its way onto our blog and into case studies and white papers.

Case Studies    |    guides    |    BLOG    |    Press releases

Case Studies





10 min read

Streaming TV Advertising: What Marketers Need to Know (2023)

In the decade and a half since Netflix popularized over-the-top (OTT) video consumption, streaming has become...

11 min read

Live Sports Advertising: The Next Big Win for CTV

Live sports have long been the saving grace for cable and satellite television. Viewers begrudgingly kept their...

8 min read

HVOD: Hybrid Video on Demand Explained for Advertisers

Things have changed since the early days of streaming. It used to be that a subscription to Netflix was more than...

5 min read

Self-Service DSP vs. Managed Service CTV Advertising

CTV advertising unlocks the potential to precisely target viewers on the most important screen in the household: the...

13 min read

Ad Fraud: Everything You Need to Know and How to Prevent It

Ad fraud has become a key issue in the digital advertising industry, as its costs are expected to increase in the...

12 min read

AI in Programmatic Advertising and Digital Marketing

Few business functions will be impacted so profoundly by artificial intelligence (AI) as marketing. The recent...

17 min read

Free Ad-Supported TV (FAST): Ultimate Guide for Advertisers

Everything old is new again, including scheduled television with commercial breaks. You heard that right: Today’s...

8 min read

First-Party Data vs. Third-Party Data: What's the Difference

Understanding the distinctions between first-party and third-party data is crucial to achieving better campaign...

7 min read

Full-Funnel Attribution: What It Is and How to Get Started

As an advertiser, embracing full-funnel attribution elevates your campaign measurement to make data-backed decisions,...

9 min read

Top AVOD Platforms for Advertisers Breaking into CTV

Connected TV (CTV) has emerged as a turning point for TV audiences, capturing viewers' attention and redefining how...

11 min read

The History of Commercials and TV Advertising

Picture this: It’s a sunny day in July and the year is 1941. A family in New York City sits down to watch the Brooklyn...

10 min read

The Advantages and Disadvantages of TV Advertising

Even though people have altered the way they watch television, TV advertising is still the most persuasive form of...

12 min read

OTT vs. CTV Advertising: What's the Difference? 

OTT refers to the video streaming content delivered over the internet. With TV viewers switching to digital over...

20 min read

OTT Advertising Guide: What Over-The-Top Advertising Is & Why It Matters

Chances are you’ve watched over-the-top (OTT) video content by streaming TV, live events, or video on demand. OTT...

10 min read

What is CTV Advertising & How Does It Drive Leads?

Moving further into 2023, connected TV (CTV) advertising will continue to evolve with better ways to target and...

10 min read

10 Developing OTT Advertising Trends in 2023

Over the past decade, OTT (over-the-top) has made massive progress in content distribution. 

Since viewers can watch...

7 min read

Bringing Paid Search, Paid Social, and Programmatic Together

Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your...

8 min read

From Programmatic Display to Programmatic Video Advertising

Programmatic advertising is the automated process of buying online ads that reduces the time it takes to manage it...

7 min read

Activating a First-Party Data Strategy for CTV

With streaming content up 31.8% in January for total TV share compared to the previous year, you can count on...

6 min read

What is AVOD Advertising?

Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption...

6 min read

How Streaming Advertising Unlocks Reach and Frequency

These days, when we browse online, we regularly see ads based on previous searches and purchases. These ads often...


Press Releases

2 min read

2023 Inc. 5000 | 6th Year in a Row

For the sixth year in a row, Strategus is proud to announce our recognition on the Inc. 5000 list as one of the...

1 min read

Four Ways The WGA And SAG-AFTRA Strikes Will Affect Media Buyers

Check out the latest AdExchanger column, featuring Joel Cox our EVP of Strategy at Strategus, as he shares expert...

2 min read

Inspired Insider Podcast With Todd Porch, President of Strategus

Listen to the latest episode of the Inspired Insider Podcast with Todd Porch, President at Strategus.


2 min read

Strategus Measures Impact of CTV on Social Media Conversion

Strategus just launched a product that measures the impact that programmatic connected TV advertising campaigns have on...

19 min read

Streaming Bundles Are Getting Craftier as Services Multiply

This article from The Current covers the latest trends in streaming bundles and how it affects advertisers.


1 min read

2023 AdExchanger Programmatic Power Players

Out of the hundreds of submissions, Strateguswas named a 2023 AdExchanger Programmatic Power Player!

We’re honored to...

3 min read

Strategus Successfully Completes SOC 2 Analysis to Protect Client Data

Strategus is proud to announce the completion of our SOC 2 examination with the guidance of third-party audit firm ...

2 min read

2023 Inc. Regionals | Rocky Mountain

For the second year in a row, Strategusis proud to announce our recognition on the Inc. Magazine Regional list as one...

1 min read

Branded Blog | PR Daily's Content Marketing Awards 2022

Strategus was named an honorable mention in the PR Daily's Content Marketing Awards for the Branded Blog category!


1 min read

Everything You Need to Know About the Google Antitrust Lawsuit

Last week, the US Department of Justice filed an antitrust lawsuit against Google. Joined by eight state attorneys...

1 min read

2022 Cynopsis Rising Star Honeree | Steven Cohen

Congratulations to our Marketing Director, Steven Cohen who has been named a 2022 Cynopsis Rising Star Honoree!


1 min read

Winners | AVA Digital Awards

Strategus is happy to announce another success in content marketing, with our recognition as a 2023 AVA Digital Awards...

1 min read

Winners | MarCom Awards

Strategus is honored to be named a 2022 MarCom Platinum Award winner!

MarCom Awards honors excellence in marketing and...

2 min read

Brian Urquhart Joins The Marketing Expedition Community Podcast

Join the latest episode of The Marketing Expedition Community podcast with Brian Urquhart, a Digital Sales Director...

1 min read

TVREV Report: FASTs Are The New Cable, Part 2: Advertising

A deep dive into the ins and outs of advertising on FAST channels written by Mike Shields and Alan Wolk, featuring...

2 min read

Ben Stecker Joins the Business Ninjas Podcast

Join the latest episode of the Business Ninjas podcast with Ben Stecker, the Political Sales Director at Strategus

3 min read

MarTech Interview with Rachel Dillon from Strategus

Rachel Dillon, EVP of Sales and Marketing at Strategus talks about the latest trends in CTV and how its impact will...

21 min read

Why 2022 Was a Pivotal Year for Linear TV Dollars

This article from The Current covers the watershed moment happening with TV ad budgets.

Many of the world’s leading...

1 min read

Strategus Brings Retail Media Network Data to CTV Ad Campaigns

Strategus is enabling the use of data from retail media networks to target connected TV ad campaigns.

The first Retail...

4 min read

How CTV is Democratizing TV for DTC Brands

3 min read

Why Churn Still Matters In The Age Of AVOD

By AdExchanger guest columnist