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Discover the essentials of Connected TV technology, its benefits, and impact on advertising.

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Maximize CTV's targeted advertising for enhanced client campaign results.

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Elevate your brand with CTV's personalized and impactful marketing solutions.

Attribution

Track CTV success by linking ad exposure to real-world outcomes.

Cross-Device Retargeting

Retarget viewers across devices to extend reach and maintain continuity.

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Uncover audience insights to guide targeting, creative, and campaign strategy before launch.

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Tap into rich shopper data to reach in-market audiences on the big screen.

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Utilize advanced targeting on CTV to reach your ideal audience with precision and relevance.
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Connected TV (CTV)

Serve non-skippable ads on streaming platforms viewed on smart TVs and connected devices.

Digital Out-of-Home

Place your message in front of consumers on the go—across screens in public spaces, venues, and retail.

Display

Stay top of mind with dynamic visuals that follow your audience across websites and devices.

In-Game

Immerse your brand within video games through placements that feel organic to gameplay.

Online Video (OLV)

Deliver sight, sound, and motion across the web to drive engagement beyond the big screen.

Over-The-Top (OTT)

Reach streamers with TV-like ads across mobile, tablet, and desktop devices through apps and services.

Streaming Audio

Add another layer to your campaigns with audio ads that reach listeners during daily routines.
Industries

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Automotive

Discover how the automotive industry leverages Connected TV for dynamic and engaging advertising.

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Disclaimer: This is only a subset of industries Strategus has worked with.
Resources

Blog

Dive into the latest CTV trends, insights, and best practices through our expertly curated blog articles.

Case Studies

Explore real-world success stories of CTV campaigns that made a significant impact, showcasing strategies and results.

Webinars

Learn from industry leaders in our webinars, covering essential CTV advertising topics, innovations, and techniques.

White Papers

Gain valuable insights and stay informed with our expertly crafted white papers on essential industry topics and innovations.

Advertising as Tariff Fears Mount: Strategies for 2025

There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market...

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Third-Party Data Targeting for CTV: Benefits & Tactics

Third-party data. It’s a term that’s thrown around, and yet few take the time to detail its pros...

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First-Party Data Targeting: Benefits and Tactics for CTV Advertising

First-party data is the information that companies collect directly from their customers rather...

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National Nutritional Supplement Retailer Drives $3M+ in Online and In-Store Revenue from CTV Campaign

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How a CPG Coffee Brand Re-Engaged Lapsed Customers with CTV

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MLS Team Generates $426k in Ticket Sales with CTV Campaign

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What We Learned at CES 2025 with Joel Cox

What did we learn from CES 2025? Strategus Co-Founder Joel Cox dives into the most impactful trends...

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The State of CTV Advertising in 2025

The future of television is here, and it’s connected. Connected TV (CTV) to be precise.

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Unlock CTV Growth for Your Agency Webinar

As agencies increasingly recognize the importance of Connected TV (CTV), understanding how to...

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Power Your Campaigns With CTV Live Sports

Engage passionate sports fans in real-time with CTV live sports. Learn how to maximize audience...

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Preparing Your Brand’s TV Plan For The 2024 Political Season

Learn how to navigate the 2024 election's ad landscape with strategies for non-political...

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State of CTV Advertising in the Automotive Industry

Learn about the current state of Connected TV in the Auto Industry. Download your guide today!

Read More
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Case STudies

Real Stories, Real Results.

Explore how agencies and brands have harnessed the power of Strategus to achieve remarkable success in TV marketing.

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supplement retailer ctv case study

Retail

National Nutritional Supplement Retailer Drives $3M+ in Online and In-Store Revenue from CTV Campaign

Consumer packaged goods (cpg)

How a CPG Coffee Brand Re-Engaged Lapsed Customers with CTV

Art and entertainment

MLS Team Generates $426k in Ticket Sales with CTV Campaign

country singer at concert

Art and entertainment

Casino Sees 3.3x RoAS For Concert Ticket Sales With Full-Funnel CTV Campaign

young girl at doctor's office

Healthcare

Children’s Health System Achieves 4x Industry Standard in Brand Awareness with CTV

3 men watching football game

Legal

Law Firm Increases Conversions by 11% Through CTV Live Sports

Two California Judicial Candidates

Political

CTV and OTT Propel Two California Judicial Candidates to Victory for Political Agency

home remodeling store

Home Remodeling Company Drives 4,094 Store Visits With a Two-Month CTV Campaign

judge gavel sitting on american flag

Political

Judge Candidate Wins with 76% of Vote Through CTV Brand Awareness Campaign

elderly couple walking through grocery store aisles

Retail

Grocery Store Drives 435k In-Store Visits with Precise Audience Targeting

Alen Purifiers

Consumer packaged goods (cpg), Retail

Alen Air Purifiers Sees 3.4x ROAS Through Connected TV Campaign

trade school

Education

Southern California Trade School Drives 190+ Online Applications With CTV

University in Virginia

Education

University in Virginia Uses Granular Targeting to Generate Great Results for CTV Campaign

High-Speed Passenger Train

High-Speed Passenger Train Sees 14x RoAS from Six-Week Campaign

Physical Rehabilitation Center Raises Monthly Patient Referrals

Healthcare

Physical Rehabilitation Center Raises Monthly Patient Referrals

Utility Company Case Study

Utility Company Establishes Their Reputation as Tech & Safety Innovators With CTV Ads

See the ozarks

Travel & tourism

SeeTheOzarks Increases Awareness and Drives Vacationers With Strategus

food industry ctv case study

Franchises, Food & restaurants

Pizza Franchise Increases Foot Traffic With CTV Ads

ski resort case study

Travel & tourism

Ski Resort Generates $685k in Revenue Utilizing CTV

senior living case study

Healthcare

Senior Care Organization Activates First-Party Data To Drive Engagement

arwoods furniture

Retail

Arwoods Furniture Uses Unique Audience Targeting to Drive In-Store Visits

regional credit union ctv case study

Finance

Regional Credit Union Drives 4,600+ In-Person Visits

State Public Health Department

Healthcare

State Public Health Department Increases Site Traffic and Conversions with Strategus

university case study

Education

University in Colorado Drives 13,000+ Campus Visits Using CTV

pet supply store case study

Retail

Pet Supplies Company Generates Over $115k with CTV

personal injury lawyer

Legal

Personal Injury Law Firm Increases Call Volume by 125% with CTV

non-profit case study

Non-profit

Non-Profit Sees $485k Donations Attributed Through CTV Campaign

Franchises, Food & restaurants

Multi-Location Fast Food Restaurant Generates over $3.2 Million from In-Store Purchases

National Lawn Care Franchise case study

National Lawn Care Franchise Generates Over $2.1M in One Month With CTV

hospital ctv case study

Healthcare

Hospital Drives Engagement and Generates Brand Preference with Strategus

window door installation case study

Regional Service Specializing in Door, Window, and Siding Installation Boosts Sales

custom closet franchise case study

Custom Closet Franchise Boosts Regional Brand Awareness & Online Traffic

new home builder ctv case study

National Home Builder Increases Awareness Among Home Buyers for New Home Community

college case study

Education

University Increases Brand Awareness and Site Traffic with Strategus

state health department

Healthcare

State Health Insurance Exchange Increases Enrollments During Extended Enrollment Period Caused by COVID-19

regional health insurance provider case study

Healthcare

Regional Health Insurance Provider Drives Plan Conversions During Open Enrollment Using MedTarget

hackard law

Legal

Hackard Law Generates Quality Leads With Full Funnel CTV Strategy

national furniture retailer

Retail

National Furniture Retailer Increases Online Appointments and Store Visits

discount furniture store

Retail

Furniture Retailer Drives In-Person Visits and Over $10k in Revenue with State-Level CTV Campaign

Ford Expeditions ctv case study

Automotive

Texas Ford Dealership Reaches New Sales Goal In 30 Days with CTV Ads

Legal

Injury Law Firm Leverages First Party Data Attribution to Track RoAS

zoo ctv case study

Travel & tourism, Art and entertainment

Zoo Boosts Event Series Ticket Sales through Full-Funnel CTV Strategy

national retailer ctv case study

Retail

National Retailer Cross-Device Retargeting Outperforms Audience Targeting by 4.5x

Washington Huskies football stadium

Education, Art and entertainment

Washington University Increases Football Ticket Sales With CTV

Consumer packaged goods (cpg), Retail

Premium Vodka Rebrand Achieves 12% Brand Lift and Establishes New Audience

national nut retailer

Consumer packaged goods (cpg), Retail

National Nut Brand Achieves 5x RoAS Through CPG Attribution

Cobb EMC Maximizes Ad Budget With Precise Geotargeting

casino ctv case study

Art and entertainment

Casino Finds Success in Driving Web and Foot Traffic via CTV Campaigns

couple gambling at casino

Art and entertainment

Casino Attracts Over 50,000 Visitors with CTV Foot Traffic Campaign

Consumer packaged goods (cpg), Retail

Leading CPG Company Drives National Brand Awareness With CTV Ads

regional bank case study

Finance

Regional Bank Increases Brand Awareness With Custom Campaign Execution

regional credit union case study

Finance

New Credit Union Branch Location Drives $2M in Deposits

babcock ranch case study

Babcock Ranch Drives Online and In-Person Conversions During Economic Downturn

finance saas case study

Finance

Finance Software Company Grows Web Traffic & Demo Requests Using Full-Funnel Strategy

chevy car dealership

Automotive

Chevrolet Dealership Drives Over 3,500 Visits to Their Dealership With Search, Social, and CTV

nissan dealer ctv case study

Automotive

Nissan Dealer Increases Website Traffic By 250% Using Layered CTV Strategy

arkansas tourism

Travel & tourism

Arkansas Tourism Leverages CTV Innovation to Drive Over 150K Web Conversions

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