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CTV Solutions

CTV Overview →

Discover the essentials of Connected TV technology, its benefits, and impact on advertising.

Connected TV for Agencies

Maximize CTV's targeted advertising for enhanced client campaign results.

Connected TV for Brands

Elevate your brand with CTV's personalized and impactful marketing solutions.

Attribution

Track CTV success by linking ad exposure to real-world outcomes.

Cross-Device Retargeting

Retarget viewers across devices to extend reach and maintain continuity.

Presale Research

Uncover audience insights to guide targeting, creative, and campaign strategy before launch.

Retail Media

Tap into rich shopper data to reach in-market audiences on the big screen.

Creative

Access top-tier creative through our expert team and partner network.

Premium Inventory

Elevate your campaigns with premium, high-impact inventory.

Reporting

Gain insights anytime with round-the-clock reporting, optimizing your CTV campaigns with real-time data.

Targeting

Utilize advanced targeting on CTV to reach your ideal audience with precision and relevance.
Media Channels

Connected TV (CTV)

Serve non-skippable ads on streaming platforms viewed on smart TVs and connected devices.

Digital Out-of-Home

Place your message in front of consumers on the go—across screens in public spaces, venues, and retail.

Display

Stay top of mind with dynamic visuals that follow your audience across websites and devices.

In-Game

Immerse your brand within video games through placements that feel organic to gameplay.

Online Video (OLV)

Deliver sight, sound, and motion across the web to drive engagement beyond the big screen.

Over-The-Top (OTT)

Reach streamers with TV-like ads across mobile, tablet, and desktop devices through apps and services.

Streaming Audio

Add another layer to your campaigns with audio ads that reach listeners during daily routines.
Industries

Featured INdustry

Automotive

Discover how the automotive industry leverages Connected TV for dynamic and engaging advertising.

Choose Your Industry

Automotive

Art & Entertainment

CPG

Education

Finance

Franchises

Healthcare

Home Services

Legal

Political

Real Estate

Retail

Travel & Tourism

Disclaimer: This is only a subset of industries Strategus has worked with.
Resources

Blog

Dive into the latest CTV trends, insights, and best practices through our expertly curated blog articles.

Case Studies

Explore real-world success stories of CTV campaigns that made a significant impact, showcasing strategies and results.

Webinars

Learn from industry leaders in our webinars, covering essential CTV advertising topics, innovations, and techniques.

White Papers

Gain valuable insights and stay informed with our expertly crafted white papers on essential industry topics and innovations.

CTV Website Retargeting

Imagine checking out etsy.com during a lull at work and then closing the tab to join a meeting....

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How to Measure Programmatic Advertising

Ask ten marketers how they measure programmatic advertising success, and you'll likely get eleven...

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How to Advertise on HBO Max: Your Guide to Streaming's Premium Ad Space

HBO Max isn't just another streaming platform — it's where viewers actually pay attention. TVREV’s...

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HVAC Company Doubles Inbound Leads With Strategus

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National Nutritional Supplement Retailer Drives $3M+ in Online and In-Store Revenue from CTV Campaign

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How a CPG Coffee Brand Re-Engaged Lapsed Customers with CTV

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Breaking Down Premium Inventory in CTV

There’s a phrase that keeps popping up in streaming TV: premium inventory.

Watch Now

What We Learned at CES 2025 with Joel Cox

What did we learn from CES 2025? Strategus Co-Founder Joel Cox dives into the most impactful trends...

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The State of CTV Advertising in 2025

The future of television is here, and it’s connected. Connected TV (CTV) to be precise.

Watch Now

The CTV Advertising Playbook

Create CTV ads that meet industry standards and maximize viewer engagement. Download your CTV...

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Power Your Campaigns With CTV Live Sports

Engage passionate sports fans in real-time with CTV live sports. Learn how to maximize audience...

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Preparing Your Brand’s TV Plan For The 2024 Political Season

Learn how to navigate the 2024 election's ad landscape with strategies for non-political...

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Case STudies

Real Stories, Real Results.

Explore how agencies and brands have harnessed the power of Strategus to achieve remarkable success in TV marketing.

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supplement retailer ctv case study

Retail

National Nutritional Supplement Retailer Drives $3M+ in Online and In-Store Revenue from CTV Campaign

elderly couple walking through grocery store aisles

Retail

Grocery Store Drives 435k In-Store Visits with Precise Audience Targeting

Alen Purifiers

Consumer packaged goods (cpg), Retail

Alen Air Purifiers Sees 3.4x ROAS Through Connected TV Campaign

arwoods furniture

Retail

Arwoods Furniture Uses Unique Audience Targeting to Drive In-Store Visits

pet supply store case study

Retail

Pet Supplies Company Generates Over $115k with CTV

national furniture retailer

Retail

National Furniture Retailer Increases Online Appointments and Store Visits

discount furniture store

Retail

Furniture Retailer Drives In-Person Visits and Over $10k in Revenue with State-Level CTV Campaign

national retailer ctv case study

Retail

National Retailer Cross-Device Retargeting Outperforms Audience Targeting by 4.5x

Consumer packaged goods (cpg), Retail

Premium Vodka Rebrand Achieves 12% Brand Lift and Establishes New Audience

national nut retailer

Consumer packaged goods (cpg), Retail

National Nut Brand Achieves 5x RoAS with Retail Media Attribution

Consumer packaged goods (cpg), Retail

Leading CPG Company Drives National Brand Awareness With CTV Ads

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