Chances are you remember a few iconic commercials from childhood. For me, the Budweiser ‘Wassup’ campaign comes to mind. It was embedded in early...
13 minutes read
Netflix Ads: What Every Advertiser Needs to Know
Discover the essentials of Connected TV technology, its benefits, and impact on advertising.
Disclaimer: This is only a subset of industries Strategus has worked with.
Dive into the latest CTV trends, insights, and best practices through our expertly curated blog articles.
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Featured Article
A few years ago, Netflix was the ad-free paradise we all turned to for uninterrupted binge-watching. But today, keeping up with every streaming...
Chances are you remember a few iconic commercials from childhood. For me, the Budweiser ‘Wassup’ campaign comes to mind. It was embedded in early...
13 minutes read
Targeted advertising has been around since the early days of the internet. And while it often brings to mind the ads we see while browsing the...
17 minutes read
It used to be that TV advertising was a one-way street. Commercials talked at viewers, a.k.a. the passive recipients of the advertising message....
20 minutes read
The terms connected TV (CTV) and over-the-top (OTT) are often used interchangeably — but media buyers need to understand the subtle distinctions when...
11 minutes read
Over-the-top (OTT) media delivery has changed the way we watch television — and in the process, it’s revolutionized advertising.
15 minutes read
Performance advertising describes tactics that are designed to achieve measurable business results. Lead generation, online sales, and foot traffic...
14 minutes read
One of the biggest differences between traditional TV advertising and delivering ads to connected TV (CTV) devices is that the latter can be measured...
10 minutes read
Ad tech runs on data. But not all data is collected and shared in the same way. Cue in first-party vs. second-party vs. third-party data. Any...
62 minutes read
The term connected TV (CTV) platform means different things to different people.
16 minutes read
The shift from traditional television to streaming forever changed how media is consumed and distributed. An activity that once necessitated a fixed...
15 minutes read
Local TV advertising combines the big-screen impact of television with the efficiency of location-based marketing. It also allows smaller businesses...
13 minutes read
Here’s an exercise: Try to count the number of ways you consume TV each day. I’ll go first.
11 minutes read
Connected TV (CTV) advertising describes the ads served to viewers tuning into streaming content on internet-connected television sets.
23 minutes read
TV advertising has changed. Because today’s viewers spend most of their time on streaming platforms like Amazon Prime, marketers are allocating more...
16 minutes read
We really can’t say we’re in the dawn of a new era in marketing without acknowledging the barrage of new trends and terms popping up seemingly every...
14 minutes read
Google has been under ongoing regulatory scrutiny for antitrust concerns — including an upcoming lawsuit by the Department of Justice (DOJ) that...
12 minutes read
In the early days of TV, ads were placed based on the programs they supported. This means that every household tuning into a given broadcast would...
7 minutes read
In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become standard. What started as a novel concept now...
15 minutes read
Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked fine in the early days. But...
8 minutes read
Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the internet. This makes them more targeted and measurable —...
13 minutes read
Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer behaviors are just a few of the obstacles the automotive industry...
10 minutes read
CTV. OTT. With so many acronyms to keep track of and the inconsistent uses of each term, it’s no wonder people often get the two confused. Connected...
6 minutes read
What do you get when you mix traditional pay TV with digital delivery to connected TV (CTV) devices? Virtual multichannel video programming...
9 minutes read
Imagine seeing a commercial for a local spa and making a mental note to book an appointment. By the time you sit down at your computer the next day,...
16 minutes read
CTV advertising unlocks the potential to precisely target viewers on the most important screen in the household: the living room TV.
5 minutes read
As an advertiser, embracing full-funnel attribution elevates your campaign measurement to make data-backed decisions, and unlocks the full potential...
6 minutes read
Connected TV (CTV) has emerged as a turning point for TV audiences, capturing viewers' attention and redefining how advertisers engage with consumers.
7 minutes read
Picture this: It’s a sunny day in July and the year is 1941. A family in New York City sits down to watch the Brooklyn Dodgers play the Philadelphia...
10 minutes read
Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your campaign impact.
6 minutes read
Programmatic advertising is the automated process of buying online ads that reduces the time it takes to manage it manually.
7 minutes read
With streaming content up 31.8% in January for total TV share compared to the previous year, you can count on connected TV (CTV) to reach your...
6 minutes read
Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption with Strategus.
6 minutes read
Discover what you need to know about OTT advertising, platforms, services, and opportunities with Strategus.
4 minutes read
What does it take to build brand recognition in digital advertising?
6 minutes read
Unrest in digital advertising channels and an economic downturn have impacted ad budgets across the board. As a result, ad spending will be stricter...
5 minutes read
The switch from traditional TV to digital streaming devices like over-the-top (OTT) and connected TV (CTV) moves steadily year over year. And video...
5 minutes read
Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message audiences. And the growing number of...
7 minutes read
2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most return on investment.
9 minutes read
This blog is part of our guide to understanding omnichannel marketing. Click here to learn more
7 minutes read
Advertising today holds the opportunity to reach consumers with more digital touchpoints than ever before. And the increasing power of streaming...
8 minutes read
Marketing your local business needs to reach audiences living nearby. It seems pretty straightforward, but capturing a relevant viewership at the...
8 minutes read
Marketing during an economic downswing may have some companies cutting back on brand awareness. But advertising is an investment rather than an...
8 minutes read
Car dealerships are up against many challenges that make driving traffic to their locations and increasing sales difficult. The ongoing chip shortage...
5 minutes read
When it comes to healthcare, advertisers face significant challenges that need to be defeated in order to generate awareness of their services, drive...
5 minutes read
The past year has introduced many changes to the quick-service restaurant (QSR) industry, especially since the pandemic fast-tracked mobile and...
4 minutes read
The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers across the globe. That said,...
6 minutes read
As the digital marketplace becomes increasingly complex and interconnected, the consumer decision-making journey evolves. What was once a relatively...
5 minutes read
Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful marketing strategy. Consumers are...
10 minutes read
Adapting to the newest technology and trends in digital marketing is a never-ending demand in the industry.
4 minutes read
Every marketer's dream is to create instant brand recall and recognition among their target audience. It's the ultimate one-upper over everyone else...
4 minutes read
Today's shoppers use multiple modes and platforms to research products, engage with brands, pursue entertainment, and, ultimately, buy products. When...
4 minutes read
Simply having a product or service is no longer enough to capture your audience's attention. After all, your customers won't even know your product...
4 minutes read
There isn't much that compares to the challenge of understanding your buyers' preferences and implementing them into your campaign strategies to...
5 minutes read
In today's online market, every ad campaign needs to be perfectly tailored to suit the tastes and needs of your target market. Overly generalized...
4 minutes read
The more you can track, the better you can understand how your audiences are engaging with your marketing campaigns. But being able to track...
5 minutes read
Reach and frequency — two words every advertiser has heard, and likely overheard, throughout their career. And still, there is likely some...
8 minutes read
With the advent of automated buying methods and evolving landscape of streaming, media buying is entering uncharted territory. The days of manual...
10 minutes read
You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has traditionally had a lack of...
6 minutes read
Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their advertisements to a well-defined...
6 minutes read
Tracking brand lift gives you more insight into how well your video ads resonate with your audience and drive them to take a particular action.
6 minutes read
No matter what your budget is, it's more limited than you'd like. And that means it's important to deliver video ads with pinpoint precision so...
6 minutes read
As a marketing leader, you know the big picture goals for your marketing campaigns every quarter. But translating those goals into actionable...
5 minutes read
Consumer attention continues to fragment across different types of media, with OTT/CTV viewership gaining the most steam. Sticking to traditional...
6 minutes read
If you’re looking to improve the success of your marketing objectives and make your brand more known, using white label OTT/CTV advertising is one of...
5 minutes read
If one of your biggest concerns is generating brand lift in a way that improves overall ROI, then pre-roll video is exactly what you’ve been looking...
6 minutes read
The significance of OTT advertising is already becoming incredibly clear for many marketers, but what many are missing out on is the increasing...
6 minutes read
How to Build Relationships Through Effective Frequency in Advertising -- Modern marketing trends evolve at a lightning-fast pace, but the core tenets...
6 minutes read
Like almost anything in marketing, media buying started with a traditional processing method modified by technological advancement to be more...
6 minutes read
When you turn to modern media outlets, brand protection isn’t just about avoiding scandals and bad customer service. It’s about continually striving...
6 minutes read
Most marketers are knowledgeable on modern media buying and programmatic tactics but are still struggling to provide the best results for their...
6 minutes read
Automation is dominating the advertising industry with efficiency, and programmatic advertising is no exception. It has taken our traditional methods...
4 minutes read
It’s a serious challenge keeping up with the ever-changing digital environment and new, automated ways of media buying. The problem is that when you...
5 minutes read
THIS POST IS PART OF OUR LARGER “ALL IN ONE GUIDE TO PROGRAMMATIC AD BUYING” CLICK HERE TO LEARN MORE. It’s becoming more common for marketers to...
6 minutes read
Millennials are the most valuable generation to market to, and their usage of nontraditional television consumption continues to increase. Not only...
5 minutes read
It wasn’t long ago that multichannel marketing was the up-and-coming tactic that advertisers and marketers were urged to perfect. But as everyone in...
10 minutes read
This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party Data,” click here to learn more.
5 minutes read
This is a part of “The OTT Advertiser’s Guide to Second and First-Party Data,” click here to learn more
6 minutes read
This post is part of our larger “The Comprehensive Guide to Understanding Omnichannel Marketing,” click here to learn more.
6 minutes read
This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party Data,” click here to learn more.
5 minutes read
This Blog is part of our larger Guide to Understanding Omnichannel Marketing, click here to learn more
6 minutes read
This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party Data,” click here to learn more.
5 minutes read
This post is part of our larger “The Comprehensive Guide to Understanding Omnichannel Marketing,” click here to learn more.
6 minutes read
This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party Data,” click here to learn more.
7 minutes read
This post is part of our larger “The Comprehensive Guide to Understanding Omnichannel Marketing,” click here to learn more.
6 minutes read
This is part of “The Comprehensive Guide to Understanding Omnichannel Marketing,” click here to learn more
5 minutes read
In the realm of advertising, shifts in best practices, new trends, and constant change, are all to be expected. Over the past half decade, marketers...
7 minutes read
In the past 10 years, we have seen the advertising industry undergo dramatic transitions as we enter a new age of television and media consumption.
7 minutes read
The transition from traditional cable services to connected TV (CTV) and over-the-top platforms (OTT) has been ongoing for the better part of the...
5 minutes read
Between the cord-cutting movement and the onset of the COVID-19 pandemic, streaming consumption for the year is up more than 74% from 2019 across all...
6 minutes read
This post is part of our larger “AVOD vs. SVOD vs MVPD vs OTT – The Ultimate VOD Guide for Advertisers,” click here to learn more. If it’s...
6 minutes read
If you’re here reading this, it’s likely that the thought of being unable to attribute your next ad spend – or worse, drive conversions – causes you...
9 minutes read
This post is part of our larger “OTT/CTV eCommerce Advertising Guide,” click here to learn more.
7 minutes read
This post is part of our larger “OTT/CTV eCommerce Advertising Guide,” click here to learn more.
7 minutes read
This post on eCommerce ads is part of our larger “OTT/CTV eCommerce Advertising Guide,” click here to learn more.
8 minutes read
This post is part of our larger “OTT/CTV eCommerce Advertising Guide,” click here to learn more.
7 minutes read
This post is part of our larger “OTT/CTV eCommerce Advertising Guide,” click here to learn more.
6 minutes read
The arrival of the coronavirus pandemic caught everyone by surprise, dramatically changing the day-to-day routines that we were accustomed to,...
8 minutes read
This post is part of our larger “CTV/OTT Sports Advertising Guide,” click here to learn more.
7 minutes read
This post is part of our larger “CTV/OTT Sports Advertising Guide,” click here to learn more.
7 minutes read
THIS POST IS A PART OF OUR “COMPREHENSIVE GUIDE TO CONNECTED TV ADVERTISING” — CLICK HERE TO LEARN MORE!
7 minutes read
This post is part of our larger “CTV/OTT Sports Advertising Guide,” click here to learn more.
7 minutes read
Over the last few years, there has been a steady increase in the number of cord-cutters making the jump from traditional satellite or cable TV over...
7 minutes read
This is part of the “Comprehensive Guide To Connected TV Advertising” — Click here to learn more
7 minutes read
The truth of the times during the COVID-19 pandemic is that brick and mortar stores nationally are suffering. The numbers are coming in and they are...
4 minutes read
This post is a part of our “Comprehensive Guide To Connected TV Advertising” — Click here to learn more!
7 minutes read
Key Takeaways on the Road to Recovery By Joel Cox, Co-Founder and EVP, Strategus
5 minutes read
With online shopping on the rise due to COVID-19, your ability to track and attribute sales to your OTT campaigns is more important than ever. March...
3 minutes read
How to Emerge from a Shutdown with New Targeting Mentalities By Joel Cox, Strategus Co-Founder, EVP Strategy & Innovation
4 minutes read
Part II of the Actionable Marketing Strategies During a Pandemic series. By Joel Cox, Strategus Co-Founder, EVP Strategy & Innovation
3 minutes read
Part I of the Actionable Marketing Strategies During a Pandemic series. Things have changed dramatically in the last few weeks, and media buyers are...
2 minutes read
Changing viewer behavior creates opportunities to optimize programmatic strategies By Joel Cox, Co-Founder, EVP Strategy & Innovation
2 minutes read
A lot has changed since Strategus ran the first programmatic advertising campaign in 2015. Within the last half-decade, ad-tech and media have seen...
3 minutes read
Whether you’re expecting a house full of guests or a smaller gathering this Thanksgiving… whether you brine, stuff, roast, fry or smoke the...
2 minutes read
Since it’s very likely that every company you represent has customers watching streaming content, OTT advertising should be part of their next...
4 minutes read
Since 2017, over-the-top (OTT) services have dominated video ad views in the U.S. These streaming platforms combine the best of both worlds: the...
4 minutes read
You’ve got a budget. This is the year you’re going to allocate OTT as part of your digital strategy and you want to make your dollars work for you....
3 minutes read
Online is the place to be. Did you know 71 percent of Internet users log in to an over-the-top (OTT) service? Yep. And, that’s where your ads should...
5 minutes read
Executive Summary Strategus was approached by a well known, Oscar-winning independent film studio to stimulate ticket sales for a new film through a...
8 minutes read
You have choices. When it comes to allocating an ad-spend budget, it’s tough to know where to invest your dollars. You know video consumption is on...
3 minutes read
Our previous blog post about the future of OTT left our readers with more questions than answers, and we hope to answer those questions with this new...
1 minutes read
With the landscape of OTT always changing we can can’t help but wonder where OTT Advertising will be in 5 years. Who will the main OTT players be?...
1 minutes read
When running OTT advertising campaigns, you may be asking what’s the best way to optimize your OTT ads? Not all ads are created equal, and not all...
2 minutes read
Starting this month, we’ll be diving into optimizing AdWords campaigns, and the in’s and out’s of the AdWords platform to effectively produce results...
2 minutes read
In today’s fast paced digital landscape Email has become a daily life event and somewhat of an afterthought in the minds of many Marketers. We hear...
4 minutes read
Post view visits and post view conversions provide important information to display advertisers. Display advertisers use these metrics to measure the...
2 minutes read
A Connected TV (CTV) is a TV that is an internet-enabled smart TV or any TV that uses a device to connect to the internet, receiving content other...
1 minutes read
Boasting over 2 billion monthly active users in the second quarter of 2017, Facebook is the most popular social network worldwide and offers one of...
2 minutes read
Every successful marketing or sales campaign begins with clearly defined goals. It should start with a creative brief, to make sure everyone involved...
2 minutes read
The best way to use Google’s keyword planner is to use it to forecast the amount of money you should be and could be spending. It literally tells you...
3 minutes read
Designing a campaign for success is much easier said than done. And for some, the inevitability of a campaign failing can make the work it takes to...
2 minutes read
A well-designed landing page will capture your reader’s attention, lead them by the hand through the copy, and end with them happily taking the...
2 minutes read
Keyword research is, or should be, a basic step in the creation of search engine marketing (SEM) campaigns. This step allows you to gauge what...
3 minutes read
Have you thought about achieving a Google Certified Partner status for your company? Many companies are not aware of the importance and benefits of...
3 minutes read
We’re the first to say it: marketing can be full of gimmicks. Fine-print. Tricks. Advertising sometimes feels like it’s designed to pull a customer...
2 minutes read
In a previous post, we covered the importance of linking Google Analytics and Google AdWords. Here, we’ll cover exactly HOW to link Google Analytics...
2 minutes read
Optimizing your paid search conversion rate helps businesses understand how their paid search marketing campaigns are affecting their bottom line....
2 minutes read
Some of the most powerful tools, available to digital marketing advertisers today is Google Analytics and Google AdWords. Not only do they provide...
2 minutes read
If you’re a local business using Google AdWords, you’re missing out if you’re not yet linking Google My Business. The My Business platform, an...
4 minutes read
Why aren’t the clicks reported from an ad server matching your Google Analytics? Click discrepancies are a common issue and can be difficult to...
4 minutes read
In today’s fast paced digital landscape Email has become a daily life event and somewhat of an afterthought in the minds of many Marketers. We hear...
3 minutes read
Clear and Concise Call-to-action While 99.99% of online users probably know they need to click a banner ad, you need a call to action to help guide...
2 minutes read
We’ve all been there. We’ve thought to ourselves, if I can just advertise my product/service at the top of the Google search engine, then I’ll be...
3 minutes read
Most businesses will say word of mouth when asked about the best referral source to drive traffic to your business. The second most effective driver...
5 minutes read
In a perfect world, your mobile banner ads would display only when your most likely customer is in the right place at the right time. That’s the...
2 minutes read
Retargeting, also known as remarketing, can help get your brand in front of users that have visited your website without taking action. Every digital...
3 minutes read
As agencies increasingly recognize the importance of Connected TV (CTV), understanding how to leverage the platform effectively becomes crucial for...