The Future of TV Webinar

Traci Ruether March 26, 2024

1 minutes read

Navigating the Future of TV Advertising webinar

Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model. So how will that impact CTV and linear TV advertising?

Whether you are a content creator, distributor, advertiser or industry professional, this webinar offers valuable insights and tactical suggestions to navigate the convergence of CTV and linear television. You’ll learn when one channel is better suited to campaign goals and when it’s time to use the other. Both the buy and sell sides will gain valuable insights and practical strategies to help navigate this dynamic landscape and thrive in the evolving world of television.

Traci Ruether is a content marketing consultant specializing in video tech. With over a decade of experience leading content strategy, she takes a metrics-driven approach to storytelling that drives traffic to her clients' websites. Follow her on LinkedIn at linkedin.com/in/traci-ruether or learn more at traciruether.com.

Strategus is a managed services connected TV(CTV) advertising agency with over 60,000+ campaigns delivered. Find out how our experts can extend your team and drive the result that matter most.

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