State of CTV Advertising in the Automotive Industry

Here’s the scenario: Your customer sees your ad while streaming their favorite show. Three days later, they Google your brand name and click on the sponsored result at the top of the search engine..

Say a foodie named Kristen sees an ad for a gourmet pasta brand while binge-watching The Bear. Two weeks later, she spots the same brand at her local grocery store and grabs several boxes.

Since the first commercial to air in 1941, marketers have seen TV advertising as an excellent channel for growing brand awareness.

You can’t click on a TV ad. And in industries with long sales cycles — like auto, finance, or travel — that makes campaign measurement tricky.