State of CTV Advertising in the Automotive Industry

Since the first commercial to air in 1941, marketers have seen TV advertising as an excellent channel for growing brand awareness.

You can’t click on a TV ad. And in industries with long sales cycles — like auto, finance, or travel — that makes campaign measurement tricky.

Have you ever watched a commercial with your smartphone in hand and then headed to the brand’s website to learn more? Or perhaps you’ve seen an ad while busy cooking dinner, thought about it a couple..

Picture this: Lisa and her roommate pop some popcorn on a Friday night, excited to watch a new indie film that was just released to streaming. They settle in for a night of easy-watching and are..