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How to Track Foot-Traffic Purchases Using Ad Attribution

There isn't much that compares to the challenge of understanding your buyers' preferences and...

How to Restructure Your Campaigns Using Online Purchase Tracking

In today's online market, every ad campaign needs to be perfectly tailored to suit the tastes...

The Fundamentals of Website Visitor Tracking and Attribution

The more you can track, the better you can understand how your audiences are engaging with your...

The Complete Handbook for Frequency in Advertising

Reach and frequency — two words every advertiser has heard, and likely overheard, throughout...

The All-In-One Guide to Programmatic Ad Buying

In addition to the aforementioned downfalls, though, this process also limited reach as many...

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because this...

How Does LTVE Optimize Reach for Advertisers

Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want...

CTV Measurement: The Secret to Tracking Brand Lift Effectiveness

Tracking brand lift gives you more insight into how well your video ads resonate with your...

ROAS, CTV, and Attribution Tracking: How's it All Connected?

No matter what your budget is, it's more limited than you'd like. And that means it's...