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Why OTT & CTV Advertising Is Essential for 2023

2023 will certainly be interesting in how marketers decide to launch brand awareness and...

How To Influence Action with CTV Advertising

Advertising today holds the opportunity to reach consumers with more digital touchpoints...

How CTV Advances Local Advertising Efforts

Marketing your local business needs to reach audiences living nearby. It seems pretty...

CTV Advertising Delivers Value During Economic...

Marketing during an economic downswing may have some companies cutting back on brand...

Why Dealerships Are Using OTT Automotive Ads Amid...

Car dealerships are up against many challenges that make driving traffic to their...

How to Reach The Right Audience With CTV...

When it comes to healthcare, advertisers face significant challenges that need to be...

How Fast Food Advertising Has Evolved Into the...

The past year has introduced many changes to the quick-service restaurant (QSR)...

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of...

Path to Conversion: Understanding the Consumer...

As the digital marketplace becomes increasingly complex and interconnected, the consumer...

Self Service vs. Managed Service in OTT/CTV...

OTT/CTV advertising isn't the next big thing in omnichannel marketing; it's already come...

The Guide to Creating Brand Lift with OTT/CTV...

Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral...