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Why Dealerships Are Using OTT Automotive Ads Amid...

Car dealerships are up against many challenges that make driving traffic to their...

How to Reach The Right Audience With CTV...

When it comes to healthcare, advertisers face significant challenges that need to be...

How Fast Food Advertising Has Evolved Into the...

The past year has introduced many changes to the quick-service restaurant (QSR)...

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of...

Path to Conversion: Understanding the Consumer...

As the digital marketplace becomes increasingly complex and interconnected, the consumer...

Self Service vs. Managed Service in OTT/CTV...

OTT/CTV advertising isn't the next big thing in omnichannel marketing; it's already come...

The Guide to Creating Brand Lift with OTT/CTV...

Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral...

Understanding 3rd-Party Cookies, iOS 15, and Data...

Adapting to the newest technology and trends in digital marketing is a never-ending...

What Brand Recall Means for Your Bottom Line

Every marketer's dream is to create instant brand recall and recognition among their...

Using Offline Conversion Tracking to Improve...

Today's shoppers use multiple modes and platforms to research products, engage with...

After-Ad Influence: The Secret to Measuring Ad...

Simply having a product or service is no longer enough to capture your audience's...

How to Track Foot-Traffic Purchases Using Ad...

There isn't much that compares to the challenge of understanding your buyers' preferences...

How to Restructure Your Campaigns Using Online...

In today's online market, every ad campaign needs to be perfectly tailored to suit the...