Self-Service DSP vs. Managed Service CTV...
CTV advertising unlocks the potential to precisely target viewers on the most important...
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First-Party Data vs. Third-Party Data: What's the...
Understanding the distinctions between first-party and third-party data is crucial to...
Full-Funnel Attribution: What It Is and How to...
As an advertiser, embracing full-funnel attribution elevates your campaign measurement to...
Top AVOD Platforms for Advertisers Breaking into...
Connected TV (CTV) has emerged as a turning point for TV audiences, capturing viewers'...
The History of Commercials and TV Advertising
Picture this: It’s a sunny day in July and the year is 1941. A family in New York City...
The Advantages and Disadvantages of TV Advertising
Even though people have altered the way they watch television, TV advertising is still...
OTT vs. CTV Advertising: What's the Difference?
OTT refers to the video streaming content delivered over the internet. With TV viewers...
What is CTV Advertising & How Does It Drive Leads?
Moving further into 2023, connected TV (CTV) advertising will continue to evolve with...
10 Developing OTT Advertising Trends in 2023
Over the past decade, OTT (over-the-top) has made massive progress in content...
Bringing Paid Search, Paid Social, and...
Discovering how your audience saw an ad, clicked on it, or searched online afterward,...
From Programmatic Display to Programmatic Video...
Programmatic advertising is the automated process of buying online ads that reduces the...
Activating a First-Party Data Strategy for CTV
With streaming content up 31.8% in January for total TV share compared to the previous...
What is AVOD Advertising?
Discover everything you need to know about AVOD advertising, video on demand, and the...