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What Is an Ad Exchange and How Does It Work

Before ad exchanges, media inventory was exclusively purchased through direct...

CTV Examples: Tactics and Tips for Connected TV...

Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the...

Report: The State of CTV Advertising in the...

Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer...

What Is a vMVPD and Why Should Marketers Care?

What do you get when you mix traditional pay TV with digital delivery to connected TV...

CTV Retargeting: What It Is and How It Drives ROI

Imagine seeing a commercial for a local spa and making a mental note to book an...

Self-Service DSP vs. Managed Service CTV...

CTV advertising unlocks the potential to precisely target viewers on the most important...

First-Party Data vs. Third-Party Data: What's the...

Understanding the distinctions between first-party and third-party data is crucial to...

Full-Funnel Attribution: What It Is and How to...

As an advertiser, embracing full-funnel attribution elevates your campaign measurement to...

Top AVOD Platforms for Advertisers Breaking into...

Connected TV (CTV) has emerged as a turning point for TV audiences, capturing viewers'...

The History of Commercials and TV Advertising

Picture this: It’s a sunny day in July and the year is 1941. A family in New York City...

The Advantages and Disadvantages of TV Advertising

Even though people have altered the way they watch television, TV advertising is still...

OTT vs. CTV Advertising: What's the Difference? 

OTT refers to the video streaming content delivered over the internet. With TV viewers...

What is CTV Advertising & How Does It Drive Leads?

Moving further into 2023, connected TV (CTV) advertising will continue to evolve with...