Strategus Blog

Posts about

ctv

Measure and Improve Brand Recognition with...

What does it take to build brand recognition in digital advertising?

CTV and OTT Advertising Won't Slow Down in 2023

Unrest in digital advertising channels and an economic downturn have impacted ad...

The Best Tips for Choosing an OTT & CTV Partner

The switch from traditional TV to digital streaming devices like over-the-top (OTT)...

7 Ways CTV Outpaces Linear TV Advertising

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and...

Why OTT & CTV Advertising Is Essential for 2023

2023 will certainly be interesting in how marketers decide to launch brand awareness and...

How To Influence Action with CTV Advertising

Advertising today holds the opportunity to reach consumers with more digital touchpoints...

How CTV Advances Local Advertising Efforts

Marketing your local business needs to reach audiences living nearby. It seems pretty...

CTV Advertising Delivers Value During Economic...

Marketing during an economic downswing may have some companies cutting back on brand...

How a Programmatic Ad Campaign is Optimized

Connecting with target audiences and maximizing campaign performance needs expertise in...

Keeping CTV Advertising Simple in a Complex...

Just recently, streaming audiences finally surpassed both broadcast and cable viewership....

Between CTV and Linear TV, Which One Is Better?

Connected TV (CTV) audiences are progressing every year and marketing news outlets have...