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Our Latest Blogs

What Is an Ad Exchange and How Does It Work

Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked fine in the early days. But...

8 minutes read

a hand holds a white tv remote against a video on demand menu that offers various types of streaming content

What is AVOD Advertising?

Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption with Strategus.

6 minutes read

7 Ways CTV Outpaces Linear TV Advertising

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message audiences. And the growing number of...

7 minutes read

How To Influence Action with CTV Advertising

Advertising today holds the opportunity to reach consumers with more digital touchpoints than ever before. And the increasing power of streaming...

8 minutes read

How CTV Advances Local Advertising Efforts

Marketing your local business needs to reach audiences living nearby. It seems pretty straightforward, but capturing a relevant viewership at the...

8 minutes read

Driving Audience Engagement With OTT & CTV

In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users. Most advertisers have already added...

10 minutes read

Why Some Marketers Don't Trust CTV

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due to inventory fragmentation, a lack of defined measures,...

4 minutes read

Programmatic Connected Television (CTV)

Programmatic Connected Television (CTV)

In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs versus connected TVs (CTVs). CTVs...

3 minutes read

The Effectiveness of CTV

The Effectiveness of CTV

It's no surprise that Connected TV is getting a lot of attention this year, with marketers seeking alternatives to traditional upfronts and an...

7 minutes read

4 Reasons to Implement Linear TV Extension

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has traditionally had a lack of...

6 minutes read

Our Latest Webinars

As Connected TV (CTV) continues to revolutionize the digital advertising landscape, marketers are increasingly recognizing the importance of crafting...

Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model....
Between the actors’ and writers’ strikes, the expansion of ad-supported services, and the adoption of live sports by streaming giants — 2023 was a...
4 min read
Live sports streaming has taken the CTV world by storm, accounting for 30% of all CTV streaming. There's no better time than now to delve into the...
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Todd Porch to discuss how Strategus helps advertisers with Over-The-Top...
1 min read

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