Strategus Blog

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ctv

Why OTT & CTV Advertising Is Essential for 2023

2023 will certainly be interesting in how marketers decide to launch brand awareness and...

How To Influence Action with CTV Advertising

Advertising today holds the opportunity to reach consumers with more digital touchpoints...

How CTV Advances Local Advertising Efforts

Marketing your local business needs to reach audiences living nearby. It seems pretty...

CTV Advertising Delivers Value During Economic...

Marketing during an economic downswing may have some companies cutting back on brand...

How a Programmatic Ad Campaign is Optimized

Connecting with target audiences and maximizing campaign performance needs expertise in...

Keeping CTV Advertising Simple in a Complex...

Just recently, streaming audiences finally surpassed both broadcast and cable viewership....

Between CTV and Linear TV, Which One Is Better?

Connected TV (CTV) audiences are progressing every year and marketing news outlets have...

Driving Audience Engagement With OTT & CTV

In the modern TV era, most consumers are seeing thousands of ads every day. Making it...

Taking Advantage of CTV in the Upcoming Midterm...

As the 2022 primary season starts to wind down and the general election date looms in...

Why Some Marketers Don't Trust CTV

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due...

A New Approach to Television Advertising for...

Past law firm marketing norms don't cut it anymore! Commercials on linear television...