Strategus Blog

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ctv

The Effectiveness of CTV

It's no surprise that Connected TV is getting a lot of attention this year, with marketers...

What’s Next in CTV/OTT: Where Is the Industry Headed?

Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has exploded. To...

How to Optimize Your Programmatic Ads Campaign

There isn't a marketer today that isn't struggling in some way to meet their target audience...

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because this...

How Does LTVE Optimize Reach for Advertisers

Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want...

CTV Measurement: The Secret to Tracking Brand Lift Effectiveness

Tracking brand lift gives you more insight into how well your video ads resonate with your...

ROAS, CTV, and Attribution Tracking: How's it All Connected?

No matter what your budget is, it's more limited than you'd like. And that means it's...

How Automatic Content Recognition Helps Optimize Your Targeting

As a marketing leader, you know the big picture goals for your marketing campaigns every...