Advertising as Tariff Fears Mount: Strategies for 2025

The marketing funnel has changed. Today’s shoppers often begin researching products from the comfort of their homes and don’t set foot into a store...

Connected TV (CTV) viewing is on the rise — and that’s good news for marketers. Not only can CTV ads be precisely targeted to individual households,...

Connected TV (CTV) is the fastest-growing advertising channel. And there are no signs of it slowing down. Not only does CTV combine the very best of...

Targeted advertising has been around since the early days of the internet. And while it often brings to mind the ads we see while browsing the...

The terms connected TV (CTV) and over-the-top (OTT) are often used interchangeably — but media buyers need to understand the subtle distinctions when...

Performance advertising describes tactics that are designed to achieve measurable business results. Lead generation, online sales, and foot traffic...

Connected TV (CTV) advertising describes the ads served to viewers tuning into streaming content on internet-connected television sets.

Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked fine in the early days. But...

Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the internet. This makes them more targeted and measurable —...

Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer behaviors are just a few of the obstacles the automotive industry...

Imagine seeing a commercial for a local spa and making a mental note to book an appointment. By the time you sit down at your computer the next day,...

Everything old is new again, including scheduled television with commercial breaks. You heard that right: Today’s viewers are watching linear,...

Connected TV (CTV) has emerged as a turning point for TV audiences, capturing viewers' attention and redefining how advertisers engage with consumers.

Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your campaign impact.

With streaming content up 31.8% in January for total TV share compared to the previous year, you can count on connected TV (CTV) to reach your...

Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption with Strategus.

What does it take to build brand recognition in digital advertising?

Unrest in digital advertising channels and an economic downturn have impacted ad budgets across the board. As a result, ad spending will be stricter...

The switch from traditional TV to digital streaming devices like over-the-top (OTT) and connected TV (CTV) moves steadily year over year. And video...

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message audiences. And the growing number of...

2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most return on investment.

This blog is part of our guide to understanding omnichannel marketing. Click here to learn more

Advertising today holds the opportunity to reach consumers with more digital touchpoints than ever before. And the increasing power of streaming...

Marketing your local business needs to reach audiences living nearby. It seems pretty straightforward, but capturing a relevant viewership at the...

Marketing during an economic downswing may have some companies cutting back on brand awareness. But advertising is an investment rather than an...

Connecting with target audiences and maximizing campaign performance needs expertise in programmatic optimization.

Just recently, streaming audiences finally surpassed both broadcast and cable viewership. For those following the industry, it’s been an inevitable...

Connected TV (CTV) audiences are progressing every year and marketing news outlets have stressed the impact of this trend. However, all of this...

In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users. Most advertisers have already added...

As the 2022 primary season starts to wind down and the general election date looms in November, spending has already begun to reach record-setting...

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due to inventory fragmentation, a lack of defined measures,...

Past law firm marketing norms don't cut it anymore! Commercials on linear television channels were dramatic and often hammy — they kept law firms top...

With a new year to celebrate, it's time to get your message heard in preparation for the 2022 midterm elections! However, carefully balancing...

In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs versus connected TVs (CTVs). CTVs...

You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has traditionally had a lack of...

Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their advertisements to a well-defined...

Tracking brand lift gives you more insight into how well your video ads resonate with your audience and drive them to take a particular action.

No matter what your budget is, it's more limited than you'd like. And that means it's important to deliver video ads with pinpoint precision so...

As a marketing leader, you know the big picture goals for your marketing campaigns every quarter. But translating those goals into actionable...