Strategus Blog

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ctv

Bringing Paid Search, Paid Social, and...

Discovering how your audience saw an ad, clicked on it, or searched online afterward,...

From Programmatic Display to Programmatic Video...

Programmatic advertising is the automated process of buying online ads that reduces the...

Activating a First-Party Data Strategy for CTV

With streaming content up 31.8% in January for total TV share compared to the previous...

What is AVOD Advertising?

Discover everything you need to know about AVOD advertising, video on demand, and the...

Measure and Improve Brand Recognition with...

What does it take to build brand recognition in digital advertising?

CTV and OTT Advertising Won't Slow Down in 2023

Unrest in digital advertising channels and an economic downturn have impacted ad...

The Best Tips for Choosing an OTT & CTV Partner

The switch from traditional TV to digital streaming devices like over-the-top (OTT)...

7 Ways CTV Outpaces Linear TV Advertising

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and...

Why OTT & CTV Advertising Is Essential for 2023

2023 will certainly be interesting in how marketers decide to launch brand awareness and...

How To Influence Action with CTV Advertising

Advertising today holds the opportunity to reach consumers with more digital touchpoints...

How CTV Advances Local Advertising Efforts

Marketing your local business needs to reach audiences living nearby. It seems pretty...