Strategus Blog

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ctv

What Is an Ad Exchange and How Does It Work

Before ad exchanges, media inventory was exclusively purchased through direct...

CTV Examples: Tactics and Tips for Connected TV...

Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the...

Report: The State of CTV Advertising in the...

Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer...

CTV Retargeting: What It Is and How It Drives ROI

Imagine seeing a commercial for a local spa and making a mental note to book an...

Free Ad-Supported TV (FAST): Ultimate Guide for...

Everything old is new again, including scheduled television with commercial breaks. You...

Top AVOD Platforms for Advertisers Breaking into...

Connected TV (CTV) has emerged as a turning point for TV audiences, capturing viewers'...

OTT vs. CTV Advertising: What's the Difference? 

OTT refers to the video streaming content delivered over the internet. With TV viewers...

What is CTV Advertising & How Does It Drive Leads?

Moving further into 2023, connected TV (CTV) advertising will continue to evolve with...

Bringing Paid Search, Paid Social, and...

Discovering how your audience saw an ad, clicked on it, or searched online afterward,...

Activating a First-Party Data Strategy for CTV

With streaming content up 31.8% in January for total TV share compared to the previous...

What is AVOD Advertising?

Discover everything you need to know about AVOD advertising, video on demand, and the...

Measure and Improve Brand Recognition with...

What does it take to build brand recognition in digital advertising?