For years, sports were treated as the last stronghold of linear television. In 2026, that idea doesn’t hold up.
How to uncover the strengths and limitations of your CTV provider with insightful questions.
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How to uncover the strengths and limitations of your CTV provider with insightful questions.

Choosing the right Connected Television (CTV) provider is crucial for the success of your advertising campaigns. With so many options available, it’s essential to ask the right questions to ensure you partner with a provider that can deliver the results you need. CTV provides data-rich environments that allow for sophisticated targeting and retargeting, ensuring your brand stays top-of-mind.
Our comprehensive guide equips you with the knowledge to optimize your CTV strategy. By asking the right questions, you can ensure your provider delivers the best possible results for your campaigns.
In our guide, you will learn:
Download our guide today and discover how to connect with your audience more effectively, maximize your ad spend, and drive superior results with CTV advertising.
For years, sports were treated as the last stronghold of linear television. In 2026, that idea doesn’t hold up.
As part of our thought leadership series, we’re sharing perspectives from leaders across Strategus who shape how the company operates and grows. This installment comes from Mark Sussman, our Director..
Earlier this month, our team attended Convergent TV World in New York, where many of the biggest players in streaming and advertising gathered to discuss what’s next for television.
As part of our thought leadership series, we’re sharing perspectives from leaders across Strategus who shape how the company operates and grows.