CTV Has Won, Now Comes the Battle of the Tech Giants

Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer behaviors are just a few of the obstacles the automotive industry...

Imagine seeing a commercial for a local spa and making a mental note to book an appointment. By the time you sit down at your computer the next day,...

Everything old is new again, including scheduled television with commercial breaks. You heard that right: Today’s viewers are watching linear,...

Connected TV (CTV) has emerged as a turning point for TV audiences, capturing viewers' attention and redefining how advertisers engage with consumers.

OTT refers to the video streaming content delivered over the internet. With TV viewers switching to digital over traditional cable, connected TVs...

Moving further into 2023, connected TV (CTV) advertising will continue to evolve with better ways to target and measure, giving advertisers the...

Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your campaign impact.

With streaming content up 31.8% in January for total TV share compared to the previous year, you can count on connected TV (CTV) to reach your...

Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption with Strategus.

What does it take to build brand recognition in digital advertising?

Unrest in digital advertising channels and an economic downturn have impacted ad budgets across the board. As a result, ad spending will be stricter...

The switch from traditional TV to digital streaming devices like over-the-top (OTT) and connected TV (CTV) moves steadily year over year. And video...

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message audiences. And the growing number of...

2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most return on investment.

This blog is part of our guide to understanding omnichannel marketing. Click here to learn more

Advertising today holds the opportunity to reach consumers with more digital touchpoints than ever before. And the increasing power of streaming...

Marketing your local business needs to reach audiences living nearby. It seems pretty straightforward, but capturing a relevant viewership at the...

Marketing during an economic downswing may have some companies cutting back on brand awareness. But advertising is an investment rather than an...

Connecting with target audiences and maximizing campaign performance needs expertise in programmatic optimization.

Just recently, streaming audiences finally surpassed both broadcast and cable viewership. For those following the industry, it’s been an inevitable...

Connected TV (CTV) audiences are progressing every year and marketing news outlets have stressed the impact of this trend. However, all of this...

In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users. Most advertisers have already added...

As the 2022 primary season starts to wind down and the general election date looms in November, spending has already begun to reach record-setting...

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due to inventory fragmentation, a lack of defined measures,...

Past law firm marketing norms don't cut it anymore! Commercials on linear television channels were dramatic and often hammy — they kept law firms top...

With a new year to celebrate, it's time to get your message heard in preparation for the 2022 midterm elections! However, carefully balancing...

In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs versus connected TVs (CTVs). CTVs...

Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has exploded. To recap, CTV/OTT marketing is the art of strategically...

It's no surprise that Connected TV is getting a lot of attention this year, with marketers seeking alternatives to traditional upfronts and an...

You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has traditionally had a lack of...

Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their advertisements to a well-defined...

Tracking brand lift gives you more insight into how well your video ads resonate with your audience and drive them to take a particular action.

No matter what your budget is, it's more limited than you'd like. And that means it's important to deliver video ads with pinpoint precision so...

As a marketing leader, you know the big picture goals for your marketing campaigns every quarter. But translating those goals into actionable...

This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party Data,” click here to learn more.