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ott

What Is a vMVPD and Why Should Marketers Care?

What do you get when you mix traditional pay TV with digital delivery to connected TV...

OTT vs. CTV Advertising: What's the Difference? 

OTT refers to the video streaming content delivered over the internet. With TV viewers...

OTT Advertising Guide: What Over-The-Top...

Chances are you’ve watched over-the-top (OTT) video content by streaming TV, live events,...

10 Developing OTT Advertising Trends in 2023

Over the past decade, OTT (over-the-top) has made massive progress in content...

What is AVOD Advertising?

Discover everything you need to know about AVOD advertising, video on demand, and the...

What is Over-The-Top (OTT)? OTT Advertising...

Discover what you need to know about OTT advertising, platforms, services, and...

Measure and Improve Brand Recognition with...

What does it take to build brand recognition in digital advertising?

CTV and OTT Advertising Won't Slow Down in 2023

Unrest in digital advertising channels and an economic downturn have impacted ad...

The Best Tips for Choosing an OTT & CTV Partner

The switch from traditional TV to digital streaming devices like over-the-top (OTT)...

7 Ways CTV Outpaces Linear TV Advertising

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and...

Why OTT & CTV Advertising Is Essential for 2023

2023 will certainly be interesting in how marketers decide to launch brand awareness and...

How a Programmatic Ad Campaign is Optimized

Connecting with target audiences and maximizing campaign performance needs expertise in...

Driving Audience Engagement With OTT & CTV

In the modern TV era, most consumers are seeing thousands of ads every day. Making it...