Strategus Blog

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ott

12 New Developments In OTT Platforms For 2022

2022 is starting as an exciting year for OTT platforms and streaming services. We see the...

A New Approach to Television Advertising for...

Past law firm marketing norms don't cut it anymore! Commercials on linear television...

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of...

What’s Next in CTV/OTT: Where Is the Industry...

Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has...

How to Optimize Your Programmatic Ads Campaign

There isn't a marketer today that isn't struggling in some way to meet their target...

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because...

How Does LTVE Optimize Reach for Advertisers

Both OTT/CTV television and traditional linear broadcasting are useful for marketers...

CTV Measurement: The Secret to Tracking Brand...

Tracking brand lift gives you more insight into how well your video ads resonate with...

ROAS, CTV, and Attribution Tracking: How's it All...

No matter what your budget is, it's more limited than you'd like. And that means it's...

How Automatic Content Recognition Helps Optimize...

As a marketing leader, you know the big picture goals for your marketing campaigns...

Who’s Watching OTT Services?

We all know the trend. Millennials and Gen Z are now more than ever cutting the cord and...

Programmatic OTT Ads Explained

OTT (Over-the-top) has had a lot of different faces in the last couple of years....