What’s Next in CTV/OTT: Where Is the Industry Headed?
Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has exploded. To...
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How to Optimize Your Programmatic Ads Campaign
There isn't a marketer today that isn't struggling in some way to meet their target audience...
4 Reasons to Implement Linear TV Extension
You have certain goals to hit with every linear TV ad campaign you launch. But because this...
How Does LTVE Optimize Reach for Advertisers
Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want...
CTV Measurement: The Secret to Tracking Brand Lift Effectiveness
Tracking brand lift gives you more insight into how well your video ads resonate with your...
ROAS, CTV, and Attribution Tracking: How's it All Connected?
No matter what your budget is, it's more limited than you'd like. And that means it's...
How Automatic Content Recognition Helps Optimize Your Targeting
As a marketing leader, you know the big picture goals for your marketing campaigns every...