Strategus Blog

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ott

Why OTT & CTV Advertising Is Essential for 2023

2023 will certainly be interesting in how marketers decide to launch brand awareness and...

How a Programmatic Ad Campaign is Optimized

Connecting with target audiences and maximizing campaign performance needs expertise in...

Driving Audience Engagement With OTT & CTV

In the modern TV era, most consumers are seeing thousands of ads every day. Making it...

12 New Developments In OTT Platforms For 2022

2022 is starting as an exciting year for OTT platforms and streaming services. We see the...

A New Approach to Television Advertising for...

Past law firm marketing norms don't cut it anymore! Commercials on linear television...

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of...

What’s Next in CTV/OTT: Where Is the Industry...

Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has...

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because...

How Does LTVE Optimize Reach for Advertisers

Both OTT/CTV television and traditional linear broadcasting are useful for marketers...

CTV Measurement: The Secret to Tracking Brand...

Tracking brand lift gives you more insight into how well your video ads resonate with...

ROAS, CTV, and Attribution Tracking: How's it All...

No matter what your budget is, it's more limited than you'd like. And that means it's...

How Automatic Content Recognition Helps Optimize...

As a marketing leader, you know the big picture goals for your marketing campaigns...