CTV Has Won, Now Comes the Battle of the Tech Giants

OTT refers to the video streaming content delivered over the internet. With TV viewers switching to digital over traditional cable, connected TVs...

Chances are you’ve watched over-the-top (OTT) video content by streaming TV, live events, or video on demand. OTT advertising consists of ads...

Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption with Strategus.

Discover what you need to know about OTT advertising, platforms, services, and opportunities with Strategus.

What does it take to build brand recognition in digital advertising?

Unrest in digital advertising channels and an economic downturn have impacted ad budgets across the board. As a result, ad spending will be stricter...

The switch from traditional TV to digital streaming devices like over-the-top (OTT) and connected TV (CTV) moves steadily year over year. And video...

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message audiences. And the growing number of...

2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most return on investment.

Connecting with target audiences and maximizing campaign performance needs expertise in programmatic optimization.

In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users. Most advertisers have already added...

2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new device capabilities with the...

Past law firm marketing norms don't cut it anymore! Commercials on linear television channels were dramatic and often hammy — they kept law firms top...

The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers across the globe. That said,...

Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has exploded. To recap, CTV/OTT marketing is the art of strategically...

You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has traditionally had a lack of...

Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their advertisements to a well-defined...

Tracking brand lift gives you more insight into how well your video ads resonate with your audience and drive them to take a particular action.

No matter what your budget is, it's more limited than you'd like. And that means it's important to deliver video ads with pinpoint precision so...

As a marketing leader, you know the big picture goals for your marketing campaigns every quarter. But translating those goals into actionable...

In the past 10 years, we have seen the advertising industry undergo dramatic transitions as we enter a new age of television and media consumption.

You have choices. When it comes to allocating an ad-spend budget, it’s tough to know where to invest your dollars. You know video consumption is on...

We all know the trend. Millennials and Gen Z are now more than ever cutting the cord and going straight to OTT content providers like Netflix,...