15 Questions to Ask Your CTV Ad Partner

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What is AVOD Advertising?

Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption with Strategus.

6 minutes read

7 Ways CTV Outpaces Linear TV Advertising

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message audiences. And the growing number of...

7 minutes read

Driving Audience Engagement With OTT & CTV

In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users. Most advertisers have already added...

10 minutes read

Leveraging Data for OTT Advertising in 2022

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers across the globe. That said,...

6 minutes read

4 Reasons to Implement Linear TV Extension

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has traditionally had a lack of...

6 minutes read

Who’s Watching OTT Services?

We all know the trend. Millennials and Gen Z are now more than ever cutting the cord and going straight to OTT content providers like Netflix,...

6 minutes read

Our Latest Webinars

What did we learn from CES 2025? Strategus Co-Founder Joel Cox dives into the most impactful trends and announcements from his time in Las Vegas....

The future of television is here, and it’s connected. Connected TV (CTV) to be precise. Viewers have cut the cord in droves, premium content has...
7 min read
As agencies increasingly recognize the importance of Connected TV (CTV), understanding how to leverage the platform effectively becomes crucial for...
1 min read
In the latest episode of the Strategus Fireside Chat series, we had the privilege of sitting down with Dennis Sternitzky, President and CEO of Rigel...
2 min read
In our inaugural episode of the Strategus Fireside Chat series, we had the pleasure of sitting down with Jacqueline Tobacco, the Political Creative...
2 min read

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