In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become standard. What started as a novel concept now...
15 minutes read
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Featured Article
Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy? Just a few years ago, a phenomenon called...
In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become standard. What started as a novel concept now...
15 minutes read
What do you get when you mix traditional pay TV with digital delivery to connected TV (CTV) devices? Virtual multichannel video programming...
9 minutes read
OTT refers to the video streaming content delivered over the internet. With TV viewers switching to digital over traditional cable, connected TVs...
11 minutes read
Chances are you’ve watched over-the-top (OTT) video content by streaming TV, live events, or video on demand. OTT advertising consists of ads...
17 minutes read
Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption with Strategus.
6 minutes read
Discover what you need to know about OTT advertising, platforms, services, and opportunities with Strategus.
4 minutes read
What does it take to build brand recognition in digital advertising?
6 minutes read
Unrest in digital advertising channels and an economic downturn have impacted ad budgets across the board. As a result, ad spending will be stricter...
5 minutes read
The switch from traditional TV to digital streaming devices like over-the-top (OTT) and connected TV (CTV) moves steadily year over year. And video...
5 minutes read
Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message audiences. And the growing number of...
7 minutes read
2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most return on investment.
9 minutes read
Connecting with target audiences and maximizing campaign performance needs expertise in programmatic optimization.
7 minutes read
In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users. Most advertisers have already added...
10 minutes read
2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new device capabilities with the...
6 minutes read
Past law firm marketing norms don't cut it anymore! Commercials on linear television channels were dramatic and often hammy — they kept law firms top...
3 minutes read
The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers across the globe. That said,...
6 minutes read
Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has exploded. To recap, CTV/OTT marketing is the art of strategically...
4 minutes read
You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has traditionally had a lack of...
6 minutes read
Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their advertisements to a well-defined...
6 minutes read
Tracking brand lift gives you more insight into how well your video ads resonate with your audience and drive them to take a particular action.
7 minutes read
No matter what your budget is, it's more limited than you'd like. And that means it's important to deliver video ads with pinpoint precision so...
6 minutes read
As a marketing leader, you know the big picture goals for your marketing campaigns every quarter. But translating those goals into actionable...
5 minutes read
In the past 10 years, we have seen the advertising industry undergo dramatic transitions as we enter a new age of television and media consumption.
7 minutes read
You have choices. When it comes to allocating an ad-spend budget, it’s tough to know where to invest your dollars. You know video consumption is on...
3 minutes read
We all know the trend. Millennials and Gen Z are now more than ever cutting the cord and going straight to OTT content providers like Netflix,...
6 minutes read
Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model....