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ctv strategy

What Marketers Need to Know NOW About CTV

Connected TV represents an entirely new platform with content capabilities, creative...

CTV & OTT Advertising Interview Series [Part 1]

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising...

You Finished Upfronts. How Well Is Your CTV...

On TV & Video” is a column exploring opportunities and challenges in advanced TV and...

Targeted Ads Have Come to Your TV

People who watch the Discovery Channel, the Food Network, HGTV, Animal Planet, or a...

Strategus on BIZSOUP Podcast: The Changing...

Strategus delivers audience-targeted ads on Internet-connected devices, instantly....