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ctv strategy

Strategus Measures Impact of CTV on Social Media...

Strategus just launched a product that measures the impact that programmatic connected TV...

Brian Urquhart Joins The Marketing Expedition...

Join the latest episode of The Marketing Expedition Community podcast with Brian...

MarTech Interview with Rachel Dillon from...

Rachel Dillon, EVP of Sales and Marketing at Strategus talks about the latest trends in...

Why 2022 Was a Pivotal Year for Linear TV Dollars

This article from The Current covers the watershed moment happening with TV ad budgets.

Strategus Brings Retail Media Network Data to CTV...

Strategus is enabling the use of data from retail media networks to target connected TV...

How CTV is Democratizing TV for DTC Brands

Why Churn Still Matters In The Age Of AVOD

By AdExchanger guest columnist

What Marketers Need to Know NOW About CTV

Connected TV represents an entirely new platform with content capabilities, creative...

CTV & OTT Advertising Interview Series [Part 1]

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising...

You Finished Upfronts. How Well Is Your CTV...

On TV & Video” is a column exploring opportunities and challenges in advanced TV and...

Targeted Ads Have Come to Your TV

People who watch the Discovery Channel, the Food Network, HGTV, Animal Planet, or a...

Strategus on BIZSOUP Podcast: The Changing...

Strategus delivers audience-targeted ads on Internet-connected devices, instantly....