Even though people have altered the way they watch television, TV advertising is still the most persuasive form of advertising.
10 minutes read
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Featured Article
Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy? Just a few years ago, a phenomenon called...
Even though people have altered the way they watch television, TV advertising is still the most persuasive form of advertising.
10 minutes read
Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message audiences. And the growing number of...
7 minutes read
Connected TV (CTV) audiences are progressing every year and marketing news outlets have stressed the impact of this trend. However, all of this...
10 minutes read
Consumer attention continues to fragment across different types of media, with OTT/CTV viewership gaining the most steam. Sticking to traditional...
6 minutes read
You have choices. When it comes to allocating an ad-spend budget, it’s tough to know where to invest your dollars. You know video consumption is on...
3 minutes read
Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model....