Strategus Blog

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linear tv

7 Ways CTV Outpaces Linear TV Advertising

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and...

Between CTV and Linear TV, Which One Is Better?

Connected TV (CTV) audiences are progressing every year and marketing news outlets have...

Linear TV Extension (LTVE) - What It Is and When...

Consumer attention continues to fragment across different types of media, with OTT/CTV...

OTT Advertising vs. Traditional TV Ads: What’s...

OTT Advertising vs. Traditional TV

You have choices. When it comes to allocating an...