CTV Has Won, Now Comes the Battle of the Tech Giants

Moving further into 2023, connected TV (CTV) advertising will continue to evolve with better ways to target and measure, giving advertisers the...

Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your campaign impact.

With streaming content up 31.8% in January for total TV share compared to the previous year, you can count on connected TV (CTV) to reach your...

These days, when we browse online, we regularly see ads based on previous searches and purchases. These ads often cater to us and differ from what...

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message audiences. And the growing number of...

2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most return on investment.

Advertising today holds the opportunity to reach consumers with more digital touchpoints than ever before. And the increasing power of streaming...

Marketing your local business needs to reach audiences living nearby. It seems pretty straightforward, but capturing a relevant viewership at the...

Just recently, streaming audiences finally surpassed both broadcast and cable viewership. For those following the industry, it’s been an inevitable...

Connected TV (CTV) audiences are progressing every year and marketing news outlets have stressed the impact of this trend. However, all of this...

In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users. Most advertisers have already added...