15 Questions to Ask Your CTV Ad Partner
Serve non-skippable ads on streaming platforms viewed on smart TVs and connected devices.
Featured Article
There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...
Chances are you remember a few iconic commercials from childhood. For me, the Budweiser ‘Wassup’ campaign comes to mind. It was embedded in early...
13 minutes read
Picture this: It’s a sunny day in July and the year is 1941. A family in New York City sits down to watch the Brooklyn Dodgers play the Philadelphia...
10 minutes read
Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your campaign impact.
6 minutes read
With streaming content up 31.8% in January for total TV share compared to the previous year, you can count on connected TV (CTV) to reach your...
6 minutes read
Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message audiences. And the growing number of...
7 minutes read
2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most return on investment.
9 minutes read
Advertising today holds the opportunity to reach consumers with more digital touchpoints than ever before. And the increasing power of streaming...
8 minutes read
Marketing your local business needs to reach audiences living nearby. It seems pretty straightforward, but capturing a relevant viewership at the...
8 minutes read
Just recently, streaming audiences finally surpassed both broadcast and cable viewership. For those following the industry, it’s been an inevitable...
7 minutes read
Connected TV (CTV) audiences are progressing every year and marketing news outlets have stressed the impact of this trend. However, all of this...
10 minutes read
In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users. Most advertisers have already added...
10 minutes read
What did we learn from CES 2025? Strategus Co-Founder Joel Cox dives into the most impactful trends and announcements from his time in Las Vegas....
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