The History of Commercials and TV Advertising
Picture this: It’s a sunny day in July and the year is 1941. A family in New York City...
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ctv strategy
The Advantages and Disadvantages of TV Advertising
Even though people have altered the way they watch television, TV advertising is still...
What is CTV Advertising & How Does It Drive Leads?
Moving further into 2023, connected TV (CTV) advertising will continue to evolve with...
Bringing Paid Search, Paid Social, and...
Discovering how your audience saw an ad, clicked on it, or searched online afterward,...
Activating a First-Party Data Strategy for CTV
With streaming content up 31.8% in January for total TV share compared to the previous...
How Streaming Advertising Unlocks Reach and...
These days, when we browse online, we regularly see ads based on previous searches and...
7 Ways CTV Outpaces Linear TV Advertising
Connected TV (CTV) devices continue to shake up TV advertising by delivering new and...
Why OTT & CTV Advertising Is Essential for 2023
2023 will certainly be interesting in how marketers decide to launch brand awareness and...
How To Influence Action with CTV Advertising
Advertising today holds the opportunity to reach consumers with more digital touchpoints...
How CTV Advances Local Advertising Efforts
Marketing your local business needs to reach audiences living nearby. It seems pretty...
Keeping CTV Advertising Simple in a Complex...
Just recently, streaming audiences finally surpassed both broadcast and cable viewership....
Between CTV and Linear TV, Which One Is Better?
Connected TV (CTV) audiences are progressing every year and marketing news outlets have...