Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your campaign impact.
6 minutes read
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Discover the essentials of Connected TV technology, its benefits, and impact on advertising.
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Dive into the latest CTV trends, insights, and best practices through our expertly curated blog articles.
Explore real-world success stories of CTV campaigns that made a significant impact, showcasing strategies and results.
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Featured Article
Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy? Just a few years ago, a phenomenon called...
Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your campaign impact.
6 minutes read
Programmatic advertising is the automated process of buying online ads that reduces the time it takes to manage it manually.
7 minutes read
With streaming content up 31.8% in January for total TV share compared to the previous year, you can count on connected TV (CTV) to reach your...
6 minutes read
Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption with Strategus.
6 minutes read
These days, when we browse online, we regularly see ads based on previous searches and purchases. These ads often cater to us and differ from what...
6 minutes read
Discover what you need to know about OTT advertising, platforms, services, and opportunities with Strategus.
4 minutes read
What does it take to build brand recognition in digital advertising?
6 minutes read
The switch from traditional TV to digital streaming devices like over-the-top (OTT) and connected TV (CTV) moves steadily year over year. And video...
5 minutes read
Exposing leads to your brand through a controlled marketing campaign is crucial for gaining new customers and driving sales. But, overexposing...
5 minutes read
Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model....