Strategus Blog

Posts about

ad impact

How Streaming Advertising Unlocks Reach and...

These days, when we browse online, we regularly see ads based on previous searches and...

What is Over-The-Top (OTT)?

Discover what you need to know about OTT advertising with Strategus.

Measure and Improve Brand Recognition with...

What does it take to build brand recognition in digital advertising?

The Best Tips for Choosing an OTT & CTV Partner

The switch from traditional TV to digital streaming devices like over-the-top (OTT)...

Reach, Frequency, and Impact: Utilizing Different...

Exposing leads to your brand through a controlled marketing campaign is crucial for...