Bringing Paid Search, Paid Social, and...
Discovering how your audience saw an ad, clicked on it, or searched online afterward,...
Posts about
ad impact
From Programmatic Display to Programmatic Video...
Programmatic advertising is the automated process of buying online ads that reduces the...
Activating a First-Party Data Strategy for CTV
With streaming content up 31.8% in January for total TV share compared to the previous...
What is AVOD Advertising?
Discover everything you need to know about AVOD advertising, video on demand, and the...
How Streaming Advertising Unlocks Reach and...
These days, when we browse online, we regularly see ads based on previous searches and...
What is Over-The-Top (OTT)? OTT Advertising...
Discover what you need to know about OTT advertising, platforms, services, and...
Measure and Improve Brand Recognition with...
What does it take to build brand recognition in digital advertising?
The Best Tips for Choosing an OTT & CTV Partner
The switch from traditional TV to digital streaming devices like over-the-top (OTT)...
Reach, Frequency, and Impact: Utilizing Different...
Exposing leads to your brand through a controlled marketing campaign is crucial for...