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There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...
              
            
              
              
              
              
          
              
            
              
              
This blog is part of our guide to understanding omnichannel marketing. Click here to learn more
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Marketing during an economic downswing may have some companies cutting back on brand awareness. But advertising is an investment rather than an...
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This Blog is part of our larger Guide to Understanding Omnichannel Marketing, click here to learn more
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This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party Data,” click here to learn more.
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This post is part of our larger “The Comprehensive Guide to Understanding Omnichannel Marketing,” click here to learn more.
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This post is part of our larger “The Comprehensive Guide to Understanding Omnichannel Marketing,” click here to learn more.
6 minutes read
              
              
              
This is part of “The Comprehensive Guide to Understanding Omnichannel Marketing,” click here to learn more
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Feeling like your marketing efforts aren’t hitting the mark?
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Pause ads are one of the most promising new formats in Connected TV. When viewers hit pause, they’re focused, still, and more likely to notice what’s...