15 Questions to Ask Your CTV Ad Partner
Discover the essentials of Connected TV technology, its benefits, and impact on advertising.
Featured Article
A few years ago, Netflix was the ad-free paradise we all turned to for uninterrupted binge-watching. But today, keeping up with every streaming...
Few business functions will be impacted so profoundly by artificial intelligence (AI) as marketing. The recent explosion in AI has paved the way for...
12 minutes read
Everything old is new again, including scheduled television with commercial breaks. You heard that right: Today’s viewers are watching linear,...
15 minutes read
Discover what you need to know about OTT advertising, platforms, services, and opportunities with Strategus.
4 minutes read
What does it take to build brand recognition in digital advertising?
6 minutes read
Unrest in digital advertising channels and an economic downturn have impacted ad budgets across the board. As a result, ad spending will be stricter...
5 minutes read
Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message audiences. And the growing number of...
7 minutes read
2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most return on investment.
9 minutes read
Marketing during an economic downswing may have some companies cutting back on brand awareness. But advertising is an investment rather than an...
8 minutes read
Although CTV advertisers' expenditure is expanding considerably, it faces challenges due to inventory fragmentation, a lack of defined measures,...
4 minutes read
A key component of marketing and strategic planning is conducting a SWOT analysis. SWOT is the acronym for analyzing Strengths, Weaknesses,...
6 minutes read
What did we learn from CES 2025? Strategus Co-Founder Joel Cox dives into the most impactful trends and announcements from his time in Las Vegas....
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