Strategus Blog

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marketing strategy

What is Over-The-Top (OTT)?

Discover what you need to know about OTT advertising with Strategus.

Measure and Improve Brand Recognition with...

What does it take to build brand recognition in digital advertising?

CTV and OTT Advertising Won't Slow Down in 2023

Unrest in digital advertising channels and an economic downturn have impacted ad...

7 Ways CTV Outpaces Linear TV Advertising

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and...

Why OTT & CTV Advertising Is Essential for 2023

2023 will certainly be interesting in how marketers decide to launch brand awareness and...

CTV Advertising Delivers Value During Economic...

Marketing during an economic downswing may have some companies cutting back on brand...

Why Some Marketers Don't Trust CTV

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due...

SWOT Analysis for Smart Marketing Strategy

A key component of marketing and strategic planning is conducting a SWOT analysis. SWOT...