AI in Programmatic Advertising and Digital...
Few business functions will be impacted so profoundly by artificial intelligence (AI) as...
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digital marketing
Bringing Paid Search, Paid Social, and...
Discovering how your audience saw an ad, clicked on it, or searched online afterward,...
From Programmatic Display to Programmatic Video...
Programmatic advertising is the automated process of buying online ads that reduces the...
Activating a First-Party Data Strategy for CTV
With streaming content up 31.8% in January for total TV share compared to the previous...
What is AVOD Advertising?
Discover everything you need to know about AVOD advertising, video on demand, and the...
How Streaming Advertising Unlocks Reach and...
These days, when we browse online, we regularly see ads based on previous searches and...
What is Over-The-Top (OTT)? OTT Advertising...
Discover what you need to know about OTT advertising, platforms, services, and...
Measure and Improve Brand Recognition with...
What does it take to build brand recognition in digital advertising?
CTV and OTT Advertising Won't Slow Down in 2023
Unrest in digital advertising channels and an economic downturn have impacted ad...
SWOT Analysis for Smart Marketing Strategy
A key component of marketing and strategic planning is conducting a SWOT analysis. SWOT...