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Featured Article
There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...
Ever feel like your ads are getting skipped, muted, or completely ignored?
15 minutes read
Streaming is now the main way people watch TV. 83% of U.S. adults use streaming services and only 36% still keep cable or satellite. In May 2025,...
13 minutes read
Carving a digital path with programmatic advertising establishes touchpoints for step-by-step measurement.
7 minutes read
Struggling to cut wasted ad spend or frustrated by campaigns that miss the right audience?
12 minutes read
Connected TV (CTV) has surged as more viewers become cord-cutters and cord-nevers.
10 minutes read
In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users. Most advertisers have already added...
10 minutes read
With the advent of automated buying methods and evolving landscape of streaming, media buying is entering uncharted territory. The days of manual...
10 minutes read
The significance of OTT advertising is already becoming incredibly clear for many marketers, but what many are missing out on is the increasing...
6 minutes read
You have choices. When it comes to allocating an ad-spend budget, it’s tough to know where to invest your dollars. You know video consumption is on...
3 minutes read
CTV just turned 10. In that time, it has gone from a niche viewing behavior to the primary way people watch television. Streaming minutes now outpace...
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