In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become standard. What started as a novel concept now...
15 minutes read
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Featured Article
Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy? Just a few years ago, a phenomenon called...
In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become standard. What started as a novel concept now...
15 minutes read
Chances are you’ve watched over-the-top (OTT) video content by streaming TV, live events, or video on demand. OTT advertising consists of ads...
17 minutes read
Carving a digital path with programmatic advertising establishes touchpoints for step-by-step measurement.
7 minutes read
Connecting with target audiences and maximizing campaign performance needs expertise in programmatic optimization.
7 minutes read
Connected TV (CTV) audiences are progressing every year and marketing news outlets have stressed the impact of this trend. However, all of this...
10 minutes read
In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users. Most advertisers have already added...
10 minutes read
2022 is starting as an exciting year for OTT platforms and streaming services. We see the introduction of many new device capabilities with the...
6 minutes read
With the advent of automated buying methods and evolving landscape of streaming, media buying is entering uncharted territory. The days of manual...
10 minutes read
The significance of OTT advertising is already becoming incredibly clear for many marketers, but what many are missing out on is the increasing...
6 minutes read
You have choices. When it comes to allocating an ad-spend budget, it’s tough to know where to invest your dollars. You know video consumption is on...
3 minutes read
Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model....