Strategus Blog

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programmatic OTT advertising

The Role of Programmatic Advertising & Path To...

Carving a digital path with programmatic advertising establishes touchpoints for...

How a Programmatic Ad Campaign is Optimized

Connecting with target audiences and maximizing campaign performance needs expertise in...

Between CTV and Linear TV, Which One Is Better?

Connected TV (CTV) audiences are progressing every year and marketing news outlets have...

Driving Audience Engagement With OTT & CTV

In the modern TV era, most consumers are seeing thousands of ads every day. Making it...

12 New Developments In OTT Platforms For 2022

2022 is starting as an exciting year for OTT platforms and streaming services. We see the...

The All-In-One Guide to Programmatic Ad Buying

In addition to the aforementioned downfalls, though, this process also limited reach as...

The Increasing Importance of Programmatic OTT...

The significance of OTT advertising is already becoming incredibly clear for many...

Programmatic OTT Ads Explained

OTT (Over-the-top) has had a lot of different faces in the last couple of years....