15 Questions to Ask Your CTV Ad Partner
Discover the essentials of Connected TV technology, its benefits, and impact on advertising.
Featured Article
A few years ago, Netflix was the ad-free paradise we all turned to for uninterrupted binge-watching. But today, keeping up with every streaming...
The marketing funnel has changed. Today’s shoppers often begin researching products from the comfort of their homes and don’t set foot into a store...
8 minutes read
Connected TV (CTV) viewing is on the rise — and that’s good news for marketers. Not only can CTV ads be precisely targeted to individual households,...
9 minutes read
As an advertiser, embracing full-funnel attribution elevates your campaign measurement to make data-backed decisions, and unlocks the full potential...
6 minutes read
Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your campaign impact.
6 minutes read
The more you can track, the better you can understand how your audiences are engaging with your marketing campaigns. But being able to track...
5 minutes read
The transition from traditional cable services to connected TV (CTV) and over-the-top platforms (OTT) has been ongoing for the better part of the...
5 minutes read
What did we learn from CES 2025? Strategus Co-Founder Joel Cox dives into the most impactful trends and announcements from his time in Las Vegas....
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