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Featured Article
There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...
The marketing funnel has changed. Today’s shoppers often begin researching products from the comfort of their homes and don’t set foot into a store...
8 minutes read
Connected TV (CTV) viewing is on the rise — and that’s good news for marketers. Not only can CTV ads be precisely targeted to individual households,...
9 minutes read
As an advertiser, embracing full-funnel attribution elevates your campaign measurement to make data-backed decisions, and unlocks the full potential...
6 minutes read
Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your campaign impact.
6 minutes read
The more you can track, the better you can understand how your audiences are engaging with your marketing campaigns. But being able to track...
5 minutes read
The transition from traditional cable services to connected TV (CTV) and over-the-top platforms (OTT) has been ongoing for the better part of the...
5 minutes read
For decades, television advertising has focused on one thing: building broad brand awareness. Capturing viewers’ attention has always been the name...
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