As an advertiser, embracing full-funnel attribution elevates your campaign measurement to make data-backed decisions, and unlocks the full potential...
6 minutes read
Is Your Brand Ready for the 2024 Political Ad Surge?
Discover the essentials of Connected TV technology, its benefits, and impact on advertising.
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Dive into the latest CTV trends, insights, and best practices through our expertly curated blog articles.
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Featured Article
Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy? Just a few years ago, a phenomenon called...
As an advertiser, embracing full-funnel attribution elevates your campaign measurement to make data-backed decisions, and unlocks the full potential...
6 minutes read
Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your campaign impact.
6 minutes read
The more you can track, the better you can understand how your audiences are engaging with your marketing campaigns. But being able to track...
5 minutes read
The transition from traditional cable services to connected TV (CTV) and over-the-top platforms (OTT) has been ongoing for the better part of the...
5 minutes read
As Connected TV (CTV) continues to revolutionize the digital advertising landscape, marketers are increasingly recognizing the importance of crafting...