Strategus Blog

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advantages of programmatic advertising

What Is an Ad Exchange and How Does It Work

Before ad exchanges, media inventory was exclusively purchased through direct...

AI in Programmatic Advertising and Digital...

Few business functions will be impacted so profoundly by artificial intelligence (AI) as...

Bringing Paid Search, Paid Social, and...

Discovering how your audience saw an ad, clicked on it, or searched online afterward,...

From Programmatic Display to Programmatic Video...

Programmatic advertising is the automated process of buying online ads that reduces the...

CTV and OTT Advertising Won't Slow Down in 2023

Unrest in digital advertising channels and an economic downturn have impacted ad...

Why OTT & CTV Advertising Is Essential for 2023

2023 will certainly be interesting in how marketers decide to launch brand awareness and...

CTV Advertising Delivers Value During Economic...

Marketing during an economic downswing may have some companies cutting back on brand...

Using Programmatic Advertising For Digital Path...

Carving a digital path with programmatic advertising establishes touchpoints for...

The Role of CTV in Political Campaign Advertising

With a new year to celebrate, it's time to get your message heard in preparation for the...

Programmatic Connected Television (CTV)

In the modern advertising landscape, many companies now have to choose between going with...

The All-In-One Guide to Programmatic Ad Buying

With the advent of automated buying methods and evolving landscape of streaming, media...