Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked fine in the early days. But...
8 minutes read
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Featured Article
Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy? Just a few years ago, a phenomenon called...
Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked fine in the early days. But...
8 minutes read
Few business functions will be impacted so profoundly by artificial intelligence (AI) as marketing. The recent explosion in AI has paved the way for...
12 minutes read
Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your campaign impact.
6 minutes read
Programmatic advertising is the automated process of buying online ads that reduces the time it takes to manage it manually.
7 minutes read
Unrest in digital advertising channels and an economic downturn have impacted ad budgets across the board. As a result, ad spending will be stricter...
5 minutes read
2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most return on investment.
9 minutes read
This blog is part of our guide to understanding omnichannel marketing. Click here to learn more
7 minutes read
Marketing during an economic downswing may have some companies cutting back on brand awareness. But advertising is an investment rather than an...
9 minutes read
Carving a digital path with programmatic advertising establishes touchpoints for step-by-step measurement.
7 minutes read
With a new year to celebrate, it's time to get your message heard in preparation for the 2022 midterm elections! However, carefully balancing...
4 minutes read
In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs versus connected TVs (CTVs). CTVs...
3 minutes read
With the advent of automated buying methods and evolving landscape of streaming, media buying is entering uncharted territory. The days of manual...
10 minutes read
Automation is dominating the advertising industry with efficiency, and programmatic advertising is no exception. It has taken our traditional methods...
4 minutes read
Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model....