In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become standard. What started as a novel concept now...
15 minutes read
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Featured Article
Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy? Just a few years ago, a phenomenon called...
In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become standard. What started as a novel concept now...
15 minutes read
Chances are you’ve watched over-the-top (OTT) video content by streaming TV, live events, or video on demand. OTT advertising consists of ads...
17 minutes read
Discover what you need to know about OTT advertising, platforms, services, and opportunities with Strategus.
4 minutes read
You have choices. When it comes to allocating an ad-spend budget, it’s tough to know where to invest your dollars. You know video consumption is on...
3 minutes read
We all know the trend. Millennials and Gen Z are now more than ever cutting the cord and going straight to OTT content providers like Netflix,...
6 minutes read
Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model....