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Featured Article
Strategus has officially passed our SOC 2 audit for the third straight year.
Franchise advertising looks simple on paper: the franchisor sets the strategy and runs national-level campaigns, and franchisees support with...
10 minutes read
Programmatic display advertising is a staple for most marketers. It's familiar, widely used, and often the default choice in digital campaigns. But...
11 minutes read
Traditional TV advertising was a black box. You’d run a campaign, the media plan would look solid, and then… you’d wait. Maybe site traffic ticked...
13 minutes read
Marketers have been able to track the cost per acquisition (CPA) across digital channels using tracking pixels and attribution models to determine...
9 minutes read
Ad exchanges power most of the ads you see on connected TV, but understanding how they work can feel like deciphering a secret code. SSPs, DSPs, data...
12 minutes read
Linear TV used to be the king of reach. But its biggest weakness has always been measurement. You can buy the impressions and estimate the reach, but...
16 minutes read
Your Dealership’s Data is More Powerful Than You Think
4 minutes read
Most TV ads still run without a clear link to outcomes. You can see impressions, but you can’t easily see what viewers do afterward. That gap makes...
27 minutes read
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Tired of bidding wars that don’t deliver real value? Frustrated with campaigns that deliver impressions but not conversions? This is where supply...
19 minutes read
Linear TV still delivers scale. It still anchors major brand moments. And for many advertisers, it still represents one of the largest line items in...
6 minutes read
CTV just turned 10. In that time, it has gone from a niche viewing behavior to the primary way people watch television. Streaming minutes now outpace...
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