15 Questions to Ask Your CTV Ad Partner
Serve non-skippable ads on streaming platforms viewed on smart TVs and connected devices.
Featured Article
There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...
Third-party data. It’s a term that’s thrown around, and yet few take the time to detail its pros and cons — much less strategies for using...
7 minutes read
One of the biggest differences between traditional TV advertising and delivering ads to connected TV (CTV) devices is that the latter can be measured...
10 minutes read
Ad tech runs on data. But not all data is collected and shared in the same way. Cue in first-party vs. second-party vs. third-party data. Any...
62 minutes read
What did we learn from CES 2025? Strategus Co-Founder Joel Cox dives into the most impactful trends and announcements from his time in Las Vegas....
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