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There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...
Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message audiences. And the growing number of...
7 minutes read
2023 will certainly be interesting in how marketers decide to launch brand awareness and engagement to produce the most return on investment.
9 minutes read
For decades, television advertising has focused on one thing: building broad brand awareness. Capturing viewers’ attention has always been the name...
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