Strategus Blog

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reaching your audience

7 Ways CTV Outpaces Linear TV Advertising

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and...

Why OTT & CTV Advertising Is Essential for 2023

2023 will certainly be interesting in how marketers decide to launch brand awareness and...

How To Influence Action with CTV Advertising

Advertising today holds the opportunity to reach consumers with more digital touchpoints...

Streaming Audio Advertising: Discover and Reach...

DATA & INSIGHTS FROM STRATEGUS - SEPTEMBER 2022

TABLE OF CONTENTS

1. Overview2. Looking...

Audience-Based Buying vs. Content-Centric: Reach...

In order to generate the highest possible ROI from their advertising campaigns, marketers...

Reach, Frequency, and Impact: Utilizing Different...

Exposing leads to your brand through a controlled marketing campaign is crucial for...