Strategus Blog

Posts about

high-frequency advertising

The Effectiveness of CTV

It's no surprise that Connected TV is getting a lot of attention this year, with...

The Complete Handbook for Frequency in Advertising

Reach and frequency — two words every advertiser has heard, and likely overheard,...

Know Your Limits: High-Frequency Advertising and...

Know Your Limits: High-Frequency Advertising and Ad Fatigue. Modern media presents a...