Strategus Blog

Posts about

high-frequency advertising

The Effectiveness of CTV

It's no surprise that Connected TV is getting a lot of attention this year, with marketers...

The Complete Handbook for Frequency in Advertising

Reach and frequency — two words every advertiser has heard, and likely overheard, throughout...

Know Your Limits: High-Frequency Advertising and Ad Fatigue

Know Your Limits: High-Frequency Advertising and Ad Fatigue. Modern media presents a huge...