Strategus Blog

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first party data

The OTT Advertiser’s Guide to Second & First-Party Data

2021

Modern advertisers can’t just have a pretty good idea of who they are selling to. In order to...

The Beauty of Second-Party Data

2021

This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party...

Combining First-Party Audience Data for Better Omnichannel Campaigns

2021

This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party...

The Difference Between First, Second, and Third-Party Data

2021

This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party...

What Is First-Party Data, and Why Does it Matter for CTV Advertising?

2021

This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party...