Activating a First-Party Data Strategy for CTV
With streaming content up 31.8% in January for total TV share compared to the previous...
Posts about
first party data
Leveraging Data for OTT Advertising in 2022
The world of data collection changed dramatically in 2021, striking fear in the hearts of...
The OTT Advertiser’s Guide to Second &...
Modern advertisers can’t just have a pretty good idea of who they are selling to. In...
The Difference Between First, Second, and...
You may already have some knowledge of modern targeting techniques beyond traditional...