Strategus Blog

Posts about

first party data

First-Party Data vs. Third-Party Data: What's the...

Understanding the distinctions between first-party and third-party data is crucial to...

Activating a First-Party Data Strategy for CTV

With streaming content up 31.8% in January for total TV share compared to the previous...

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of...

The OTT Advertiser’s Guide to Second &...

Modern advertisers can’t just have a pretty good idea of who they are selling to. In...