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Posts about
first party data
The OTT Advertiser’s Guide to Second & First-Party Data
Mar 8, 2021 4:56:01 AM
Modern advertisers can’t just have a pretty good idea of who they are selling to. In order to...
The Beauty of Second-Party Data
Feb 12, 2021 5:29:44 AM
This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party...
Combining First-Party Audience Data for Better Omnichannel Campaigns
Feb 8, 2021 4:05:19 AM
This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party...
The Difference Between First, Second, and Third-Party Data
Jan 19, 2021 12:59:53 PM
This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party...
What Is First-Party Data, and Why Does it Matter for CTV Advertising?
Jan 19, 2021 1:31:14 AM
This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party...
