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Featured Article
There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...
First-party data is information you collect directly from customers on your website, app, or POS system. It’s more accurate and privacy-safe than...
9 minutes read
One of the biggest differences between traditional TV advertising and delivering ads to connected TV (CTV) devices is that the latter can be measured...
14 minutes read
In CTV advertising, data is everything. But not all data is the same.
14 minutes read
With streaming content up 31.8% in January for total TV share compared to the previous year, you can count on connected TV (CTV) to reach your...
6 minutes read
The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers across the globe. That said,...
6 minutes read
This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party Data,” click here to learn more.
5 minutes read
This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party Data,” click here to learn more.
5 minutes read
Retail media is no longer an early experiment. It’s entering a phase of maturity where the players, strategies, and expectations have all evolved. In...
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