15 Questions to Ask Your CTV Ad Partner
Discover the essentials of Connected TV technology, its benefits, and impact on advertising.
Featured Article
A few years ago, Netflix was the ad-free paradise we all turned to for uninterrupted binge-watching. But today, keeping up with every streaming...
First-party data is the information that companies collect directly from their customers rather than through intermediaries. Advertisers use this...
10 minutes read
One of the biggest differences between traditional TV advertising and delivering ads to connected TV (CTV) devices is that the latter can be measured...
10 minutes read
Ad tech runs on data. But not all data is collected and shared in the same way. Cue in first-party vs. second-party vs. third-party data. Any...
62 minutes read
With streaming content up 31.8% in January for total TV share compared to the previous year, you can count on connected TV (CTV) to reach your...
6 minutes read
The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers across the globe. That said,...
6 minutes read
This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party Data,” click here to learn more.
5 minutes read
This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party Data,” click here to learn more.
5 minutes read
What did we learn from CES 2025? Strategus Co-Founder Joel Cox dives into the most impactful trends and announcements from his time in Las Vegas....
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