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There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...
Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful marketing strategy. Consumers are...
10 minutes read
This Blog is part of our larger Guide to Understanding Omnichannel Marketing, click here to learn more
6 minutes read
If you’re here reading this, it’s likely that the thought of being unable to attribute your next ad spend – or worse, drive conversions – causes you...
9 minutes read
There’s a phrase that keeps popping up in streaming TV: premium inventory. Every platform claims to offer it. Every advertiser wants to buy it. And...
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