Advertising During Recession: How to Stay Visible & Drive Results

TV advertising used to be simple. You picked your shows, bought your spots, and waited for the phone to ring. But somewhere between the rise of...

The ad tech world loves its acronyms. DSP, SSP, DMP, CDP; sometimes it feels like the industry is actively trying to confuse newcomers. But working...

Netflix's journey from ad-free sanctuary to advertising powerhouse isn't just another streaming story; it's a fundamental shift in how brands can...

Ever noticed how the ads you see online seem eerily relevant to that conversation you just had or that product you browsed yesterday? That's no...

It's 3 AM, and somewhere in the world, an algorithm just decided your ad deserves to appear in front of someone craving exactly what you're selling....

A CMO in 2010 trying to buy video ads online used to go through an entirely different process. They'd need separate deals with YouTube, Hulu, and a...

HBO Max isn't just another streaming platform — it's where viewers actually pay attention. TVREV’s Alan Wolk explains, “HBO continues to remain home...

The streaming gold rush is on, and brands everywhere are racing to claim their piece of the OTT advertising landscape. But having a streaming ad...

When Amazon made the bold decision in early 2024 to shift all Prime Video subscribers to ad-supported plans by default, they fundamentally changed...

Disney Plus entered the streaming wars fashionably late but made up for it with an entrance that turned heads. What started as the home of Mickey...

Netflix boasts the largest streaming audience worldwide. And thanks to the tech giant’s expansion into ad-supported streaming, businesses now have...

Thinking about advertising on YouTube TV? You're not alone. As streaming continues to reshape advertising, YouTube TV has emerged as a compelling...

Streaming has changed everything, including how brands connect with their audiences. While Netflix and Disney+ grab headlines, Roku has quietly built...

People no longer just “watch TV” like they used to. They’re now streaming. OTT platforms like Netflix, Hulu, and Peacock have changed how we watch...

Your competitors are buying the exact same ad inventory you are, using the same DSPs, targeting the same audiences. Yet somehow their campaigns...

Running ads online can feel overwhelming with so many platforms to choose from. DMPs and DSPs are two common options, but how do they really differ?

Programmatic advertising has transformed the way brands and publishers connect with audiences, introducing tools like Demand-Side Platforms (DSPs)...

Struggling to manage ads across too many platforms and still not seeing results? DSP advertising can solve that.

Advertising has evolved significantly over the years, with technology transforming the way brands reach their audiences. At the center of this...

The short answer is yes, programmatic advertising is worth it.

A Data Management Platform (DMP) is a central tool in digital advertising used to collect, organize, and activate data from multiple sources for...

Tired of bidding wars that don’t deliver real value? That’s where SSPs come in.