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As part of our thought leadership series, we're sharing perspectives from leaders across Strategus who shape how the company operates and grows. This...
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The industry's favorite word in 2026 isn't AI. It's outcomes. And for good reason. Between macroeconomic pressure, tightening budgets, and C-suite...
Programmatic audio has been steadily growing, but the way most advertisers are using it (or ignoring it) hasn’t caught up to reality. Consumers are...
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CTV just turned 10. In that time, it has gone from a niche viewing behavior to the primary way people watch television. Streaming minutes now outpace...
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Pause ads are one of the most promising new formats in Connected TV. When viewers hit pause, they’re focused, still, and more likely to notice what’s...
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