Strategus Blog

Posts about

programmatic digital advertising

Ad Fraud: Everything You Need to Know and How to...

Ad fraud has become a key issue in the digital advertising industry, as its costs are...

OTT vs. CTV Advertising: What's the Difference? 

OTT refers to the video streaming content delivered over the internet. With TV viewers...

Bringing Paid Search, Paid Social, and...

Discovering how your audience saw an ad, clicked on it, or searched online afterward,...

From Programmatic Display to Programmatic Video...

Programmatic advertising is the automated process of buying online ads that reduces the...

Using Programmatic Advertising For Digital Path...

Carving a digital path with programmatic advertising establishes touchpoints for...

How a Programmatic Ad Campaign is Optimized

Connecting with target audiences and maximizing campaign performance needs expertise in...

Keeping CTV Advertising Simple in a Complex...

Just recently, streaming audiences finally surpassed both broadcast and cable viewership....

Programmatic Connected Television (CTV)

In the modern advertising landscape, many companies now have to choose between going with...

The All-In-One Guide to Programmatic Ad Buying

With the advent of automated buying methods and evolving landscape of streaming, media...