OTT vs. CTV Advertising: What's the Difference?
OTT refers to the video streaming content delivered over the internet. With TV viewers...
Posts about
programmatic digital advertising
Bringing Paid Search, Paid Social, and...
Discovering how your audience saw an ad, clicked on it, or searched online afterward,...
From Programmatic Display to Programmatic Video...
Programmatic advertising is the automated process of buying online ads that reduces the...
Using Programmatic Advertising For Digital Path...
Carving a digital path with programmatic advertising establishes touchpoints for...
How a Programmatic Ad Campaign is Optimized
Connecting with target audiences and maximizing campaign performance needs expertise in...
Keeping CTV Advertising Simple in a Complex...
Just recently, streaming audiences finally surpassed both broadcast and cable viewership....
Programmatic Connected Television (CTV)
In the modern advertising landscape, many companies now have to choose between going with...
The All-In-One Guide to Programmatic Ad Buying
With the advent of automated buying methods and evolving landscape of streaming, media...