15 Questions to Ask Your CTV Ad Partner
Serve non-skippable ads on streaming platforms viewed on smart TVs and connected devices.
Featured Article
There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...
The terms connected TV (CTV) and over-the-top (OTT) are often used interchangeably — but media buyers need to understand the subtle distinctions when...
11 minutes read
Connected TV (CTV) is the fastest-growing ad channel in U.S., predicted to account for $42.4 billion in ad spend by 2027. But as CTV investment...
13 minutes read
Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your campaign impact.
6 minutes read
Programmatic advertising is the automated process of buying online ads that reduces the time it takes to manage it manually.
7 minutes read
Carving a digital path with programmatic advertising establishes touchpoints for step-by-step measurement.
7 minutes read
Connecting with target audiences and maximizing campaign performance needs expertise in programmatic optimization.
7 minutes read
Just recently, streaming audiences finally surpassed both broadcast and cable viewership. For those following the industry, it’s been an inevitable...
7 minutes read
In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs versus connected TVs (CTVs). CTVs...
3 minutes read
With the advent of automated buying methods and evolving landscape of streaming, media buying is entering uncharted territory. The days of manual...
10 minutes read
It’s a serious challenge keeping up with the ever-changing digital environment and new, automated ways of media buying. The problem is that when you...
5 minutes read
What did we learn from CES 2025? Strategus Co-Founder Joel Cox dives into the most impactful trends and announcements from his time in Las Vegas....
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