Strategus Blog

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programmatic digital advertising

The Role of Programmatic Advertising & Path To...

Carving a digital path with programmatic advertising establishes touchpoints for...

How a Programmatic Ad Campaign is Optimized

Connecting with target audiences and maximizing campaign performance needs expertise in...

Keeping CTV Advertising Simple in a Complex...

Just recently, streaming audiences finally surpassed both broadcast and cable viewership....

Programmatic Connected Television (CTV)

In the modern advertising landscape, many companies now have to choose between going with...

The All-In-One Guide to Programmatic Ad Buying

In addition to the aforementioned downfalls, though, this process also limited reach as...