6 Months Into Amazon Prime Video Ads: What We Have Learned

Discovering how your audience saw an ad, clicked on it, or searched online afterward, eliminates the guesswork of your campaign impact.

Programmatic advertising is the automated process of buying online ads that reduces the time it takes to manage it manually.

Carving a digital path with programmatic advertising establishes touchpoints for step-by-step measurement.

Connecting with target audiences and maximizing campaign performance needs expertise in programmatic optimization.

Just recently, streaming audiences finally surpassed both broadcast and cable viewership. For those following the industry, it’s been an inevitable...

In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs versus connected TVs (CTVs). CTVs...

With the advent of automated buying methods and evolving landscape of streaming, media buying is entering uncharted territory. The days of manual...

It’s a serious challenge keeping up with the ever-changing digital environment and new, automated ways of media buying. The problem is that when you...