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There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...
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For decades, television advertising has focused on one thing: building broad brand awareness. Capturing viewers’ attention has always been the name...
There’s a phrase that keeps popping up in streaming TV: premium inventory. Every platform claims to offer it. Every advertiser wants to buy it. And...
6 min read
What did we learn from CES 2025? Strategus Co-Founder Joel Cox dives into the most impactful trends and announcements from his time in Las Vegas....
4 min read
The future of television is here, and it’s connected. Connected TV (CTV) to be precise. Viewers have cut the cord in droves, premium content has...
7 min read
