CTV Has Won, Now Comes the Battle of the Tech Giants

Most major streaming services have shifted away from the traditional subscription-only format and are rolling out ad-supported tiers. As it happens,...

The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers across the globe. That said,...

Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful marketing strategy. Consumers are...

Reach and frequency — two words every advertiser has heard, and likely overheard, throughout their career. And still, there is likely some...

With the advent of automated buying methods and evolving landscape of streaming, media buying is entering uncharted territory. The days of manual...

Modern advertisers can’t just have a pretty good idea of who they are selling to. In order to implement successful campaigns, you need to have an...

It wasn’t long ago that multichannel marketing was the up-and-coming tactic that advertisers and marketers were urged to perfect. But as everyone in...

AVOD vs SVOD vs MVPD vs OTT? Regardless of your role in advertising, it is always advantageous to keep up with the latest trends and development in...

If you’re here reading this, it’s likely that the thought of being unable to attribute your next ad spend – or worse, drive conversions – causes you...

It is a revolutionary time for sports advertising. Historically, marketers could expect to pay massive amounts of money to secure sports slots, and...

The arrival of the coronavirus pandemic caught everyone by surprise, dramatically changing the day-to-day routines that we were accustomed to,...

In 2018, marketers and media buyers were in awe at the rate of Connected Television advertising growth. While terms like CTV and “over-the-top” (OTT)...

Over the last few years, there has been a steady increase in the number of cord-cutters making the jump from traditional satellite or cable TV over...