Strategus Blog

Posts about

guides

Free Ad-Supported TV (FAST): Ultimate Guide for...

Everything old is new again, including scheduled television with commercial breaks. You...

Streaming Audio Advertising: Discover and Reach...

DATA & INSIGHTS FROM STRATEGUS - SEPTEMBER 2022

Table of Contents

  1. Overview
  2. Looking...

The Importance of Ad Experience in AVOD, FAST,...

Most major streaming services have shifted away from the traditional subscription-only...

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of...

The Guide to Creating Brand Lift with OTT/CTV...

Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral...

The Complete Handbook for Frequency in Advertising

Reach and frequency — two words every advertiser has heard, and likely overheard,...

The All-In-One Guide to Programmatic Ad Buying

With the advent of automated buying methods and evolving landscape of streaming, media...

The OTT Advertiser’s Guide to Second &...

Modern advertisers can’t just have a pretty good idea of who they are selling to. In...

The Comprehensive Guide to Understanding...

It wasn’t long ago that multichannel marketing was the up-and-coming tactic that...

AVOD vs SVOD vs MVPD vs OTT — Ultimate VOD Guide...

AVOD vs SVOD vs MVPD vs OTT? Regardless of your role in advertising, it is always...

The Complete OTT/CTV eCommerce Advertising Guide

If you’re here reading this, it’s likely that the thought of being unable to attribute...

Sports Advertising on CTV/OTT — The Comprehensive...

It is a revolutionary time for sports advertising. Historically, marketers could...