6 Months Into Amazon Prime Video Ads: What We Have Learned

DATA & INSIGHTS FROM STRATEGUS - SEPTEMBER 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers across the globe. That said,...

Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of every successful marketing strategy. Consumers are...

Reach and frequency — two words every advertiser has heard, and likely overheard, throughout their career. And still, there is likely some...

With the advent of automated buying methods and evolving landscape of streaming, media buying is entering uncharted territory. The days of manual...

It wasn’t long ago that multichannel marketing was the up-and-coming tactic that advertisers and marketers were urged to perfect. But as everyone in...

If you’re here reading this, it’s likely that the thought of being unable to attribute your next ad spend – or worse, drive conversions – causes you...

The arrival of the coronavirus pandemic caught everyone by surprise, dramatically changing the day-to-day routines that we were accustomed to,...

Over the last few years, there has been a steady increase in the number of cord-cutters making the jump from traditional satellite or cable TV over...