Strategus Blog

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ad frequency

The Complete Handbook for Frequency in Advertising

Reach and frequency — two words every advertiser has heard, and likely overheard, throughout...

Using White Label OTT/CTV Advertising to Generate Brand Lift

If you’re looking to improve the success of your marketing objectives and make your brand more...

Effective Ad Frequency: A Century's Worth of Growth

Sticking to tried and true methods is risky in today’s marketing environment. New technologies ...