15 Questions to Ask Your CTV Ad Partner
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There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...
Programmatic advertising makes it possible to quantify ROI at every touchpoint and continuously optimize campaigns based on real-time data. Media...
6 minutes read
Reach and frequency — two words every advertiser has heard, and likely overheard, throughout their career. And still, there is likely some...
8 minutes read
If you’re looking to improve the success of your marketing objectives and make your brand more known, using white label OTT/CTV advertising is one of...
5 minutes read
What did we learn from CES 2025? Strategus Co-Founder Joel Cox dives into the most impactful trends and announcements from his time in Las Vegas....
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