Strategus Case Study - Higher Education

OVERVIEW

A higher education school worked with CTV advertisers on previous campaigns but failed to achieve their marketing goals. For that reason, the client was looking for a different provider to improve brand awareness, online engagement, and student enrollment. Strategus was given a 30-day test run to prove itself.

Eventually, what started as a month-to-month basis, steadily grew into a whole nine-month ad campaign. As a result, Strategus optimized the school’s targeting strategy based on incoming data, which helped inform their overall marketing approach. Plus, it significantly boosted prospective student applications in a competitive region.

STRATEGY

Initially, the school wanted to target a broad demographic — females aged 18-34. From there, Strategus implemented geo-locating techniques to message consumers living within proximity to one of the school’s campuses.

Once this audience viewed a targeted CTV ad, Strategus applied additional messaging to their mobile, laptop, tablet, and desktop devices. In addition, monthly reviews with the client uncovered more audience insights, leading to a more refined marketing approach to engage users interested in the school’s program.

By leveraging this information, Strategus exceeded their expectations by generating a surge of audience engagement and student applications.