Strategus Blog

Posts about

programmatic media buying

Why OTT & CTV Advertising Is Essential for 2023

2023 will certainly be interesting in how marketers decide to launch brand awareness and...

Audience-Based Buying vs. Content-Centric: Reach...

In order to generate the highest possible ROI from their advertising campaigns, marketers...

The Evolution of Programmatic Media Buying

Like almost anything in marketing, media buying started with a traditional processing...